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logo main logo dark logo main
  • About Us
    • Our Team
    • Blog & News
    • Podcasts
  • Our Work
  • Our Services
    • Brand Development
    • Graphic Design
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    • Media Planning & Buying
    • Planning & Marketing
    • Public Relations
    • Marketing Research
    • Organic SEO
    • Website Design & Development
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  • Industries
    • Healthcare
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logo main logo darklogo light
  • About Us
    • Our Team
    • Blog & News
    • Podcasts
  • Our Work
  • Our Services
    • Brand Development
    • Graphic Design
    • Fundraising
    • Media Planning & Buying
    • Planning & Marketing
    • Public Relations
    • Marketing Research
    • Organic SEO
    • Website Design & Development
    • Video Production
  • Industries
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October 2015

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One-Minute Marketer

This Email is to %first_name%%.

Email has a long, long, looooong way to go to become a real advertising medium. Could you imagine all the weird email mistakes showing up on a billboard or TV ad? This email I rece

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By Mark Mathis
October 29, 2015
One-Minute Marketer

Causation vs. Correlation: Be So Careful in This Big-Data World

It seems like so many in the digital trade, press are freaking out about how much time is going to mobile. Many are calling it the death of desktop search. What? And now, the story

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By Mark Mathis
October 22, 2015
One-Minute Marketer

Causation vs. Correlation: Be So Careful in This Big-Data World

It seems like so many in the digital trade, press are freaking out about how much time is going to mobile. Many are calling it the death of desktop search. What? And now, the story

Read More _
By Mark Mathis
October 22, 2015
Empire tweet
One-Minute Marketer

Empire State Building Honors Yogi Berra [and Builds the Building’s Brand]

How do you keep yourself relevant in this hyper-cluttered world? People are always wondering, “How do I keep my nonprofit or business top of mind when I don’t change-

Read More _
By Mark Mathis
October 19, 2015
One-Minute Marketer

Empire State Building Honors Yogi Berra [and Builds the Building’s Brand]

How do you keep yourself relevant in this hyper-cluttered world? People are always wondering, “How do I keep my nonprofit or business top of mind when I don’t change-

Read More _
By Mark Mathis
October 19, 2015
iStock_000061425074_Medium
One-Minute Marketer

Native Advertising or Public Relations

Native advertising makes me laugh: If you want something to sound like it is new, give it a new name. Here’s how Wikipedia defines it: Native advertising is a form of online

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By Mark Mathis
October 15, 2015
One-Minute Marketer

Native Advertising or Public Relations

Native advertising makes me laugh: If you want something to sound like it is new, give it a new name. Here’s how Wikipedia defines it: Native advertising is a form of online

Read More _
By Mark Mathis
October 15, 2015
Youtube phone
One-Minute Marketer

How to Optimize Your YouTube Titles

One of the most important parts of YouTube is not the video: Titles, descriptions and tags are critically important to having your video found on YouTube. The title of your YouTub

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By Mark Mathis
October 12, 2015
Youtube phone
One-Minute Marketer

How to Optimize Your YouTube Titles

One of the most important parts of YouTube is not the video: Titles, descriptions and tags are critically important to having your video found on YouTube. The title of your YouTub

Read More _
By Mark Mathis
October 12, 2015
There was a pop-up ad on the story about Apple enabling ad-blocker apps. A bit ironic. Plus it is for Public TV that doesn't allow ads. Ironic +.
One-Minute Marketer

The Ultimate Ad Blocker

You’ve probably read about Apple enabling ad-blocking apps on its new mobile operating system. I’m surprised with all the hype around this subject for three reasons: A

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By Mark Mathis
October 8, 2015

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