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  • About Us
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November 2015

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One-Minute Marketer

The Otto’s Place Way to Engagement

There are times when you just know you have encountered something special. I had one of those experiences at Otto’s Place in Galena, Ill. Otto’s Place is not on the main drag w

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By Mark Mathis
November 30, 2015
One-Minute Marketer

Do Thank-You Ads Work?

I’ve seen a lot of thank-you ads over the years. And, it sounds nice to place an advertisement thanking people who have done something for your organization or business. But

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By Mark Mathis
November 19, 2015
One-Minute Marketer

You Are Going Live in 3, 2, 1…

When I was in television, nothing was more exciting than going live. Live television of events, new stories and sporting events are the best; taped Olympics don’t achieve nea

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By Mark Mathis
November 16, 2015
Market Research Service from AMPERAGE Marketing
Planning & Marketing

Why Should You Conduct Marketing Research?

As a marketing research professional, one thing I often hear from clients is, “Why should I conduct marketing research?” The short answer is this: marketing research is the fir

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By Mark Mathis
November 12, 2015
One-Minute Marketer

Crisis Public Relations

Life happens while you are making other plans: The city of Dublin, Calif., has a problem and rebranding seems to be the only solution. Dublin is building a water park in the middle

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By Mark Mathis
November 12, 2015
Photo by Mary Mathis
One-Minute Marketer

New Trends in Weddings

Millennials are changing the world and it is no more apparent than in the traditional weddings. In fact, the word “traditional” can be thrown out the window. From tradi

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By Mark Mathis
November 9, 2015
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One-Minute Marketer

Santa is Coming to Town Earlier and Earlier

In marketing, we always look at target market data before we complain about this trend or that trend. So you should never hear a marketing person complain about Christmas shopping

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By Mark Mathis
November 5, 2015
HiRes
One-Minute Marketer

My 600th Blog Post [Thank you WordPress]

This is my 600th blog: No fanfare, no balloons and no bands. Just another post in the 2 million blog posts that are written each day. There are three things I’ve learned from st

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By Mark Mathis
November 2, 2015

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