What are the most effective healthcare marketing strategies?
Healthy healthcare marketing strategies are numerous. The most effective healthcare marketing strategies take a omni-channel approach providing multiple touchpoints with patients and prospective patients. This could include: a user-friendly website, a robust content marketing effort – written and video, social media marketing, email marketing, direct mail, public relations, paid offline and online media, internal communications, etc. Depending on the target audience, your marketing goals and your key performance indicators or KPIs, you may need to implement some or even all of these marketing strategies. The team of healthcare specialists at AMPERAGE Marketing & Fundraising can help you build an effective healthcare marketing strategy that will move the needle for your specific healthcare organization.