Portfolio

Britespan Building Systems, Canada’s top fabric building manufacturer, needed a new website that included Search Engine Optimization (SEO) strategies to boost their search ranking in the U.S. marketplace. AMPERAGE stepped in to help create a robust, user friendly website which included 17 industry-specific pages fully optimized to better attract potential consumers.

Connect

Refresh

AMPERAGE designed a website that told visitors the unique Britespan story and educated them about the company’s many building types and uses. As part of website development, AMPERAGE dove deeply into understanding specific search terms and keywords needed to raise Britespan’s site rank for U.S. and Canada internet searches. AMPERAGE continuously monitors and refines their SEO strategy.

Motivate

Keywords

On the backend, AMPERAGE made sure keywords matched searchers’ intent and rewrote page content with optimal keyword density per page, as well as adding headers with primary and supporting search terms.Those measures helped to bring diverse industry customers to the website, and guided them to the appropriate and relevant pages.

Measure

Aiming High

Discoverability on both mobile and desktop significantly increased due to the SEO strategies employed, a 62% and 27% increase, respectively. Overall keyword rankings continually propel upward in both the U.S. and Canadian markets.

• Search visibility is up 167% since July 2018
• 8 keywords rank in the top 10
• 24 keywords rank in the top 20