Grow Cedar Valley Showcasing Leadership
A Smooth Transition
When Grow Cedar Valley CEO & President Cary Darrah decided to step down, the organization turned to AMPERAGE for help communicating her retirement. We developed a short plan outlining the news angles in three steps:
- Announcing Cary’s retirement
- Sharing about the search for a new CEO
- Revealing the new CEO
Our PR team conducted interviews, drafted releases, pitched local media, media coached and set up media interviews. The clear messaging points and timed-out stories also helped the Grow Cedar Valley team communicate news internally before it was shared publicly.
Campaign Results
The results were ample local news coverage that scored well in terms of message pull-through. Likewise, the stories focused on Grow Cedar Valley’s future and the smooth transition from one CEO to the next.
