Portfolio

UP TEMPO! Strikes a Chord with Donors

MacPhail Center for Music recognized the need to expand its endowment to fund key initiatives: supporting low-income students’ access to music education, increasing instructor salaries and enhancing technology to reach students in underserved rural areas of Minnesota. With a $25 million goal, AMPERAGE Marketing & Fundraising guided the creation of a robust capital campaign infrastructure, utilizing strategies such as volunteer engagement, training initiatives and a detailed campaign plan centered around the theme “UP TEMPO!”.

Marketing Mastery

UP TEMPO! campaign marketing strategies included:

Storytelling: To create emotional connections with potential donors, AMPERAGE guided the crafting of powerful stories showcasing the power of music. Testimonials from students, faculty and community members were utilized to reinforce the campaign’s mission.

Digital Campaigns: Utilizing social channels to drive traffic to a dedicated campaign website, MacPhail’s message reached a broader audience of potential donors in Minneapolis and beyond.

Events and Partnerships: AMPERAGE consulted on strategic events like the UP TEMPO! kick-off at Sounds of Summer, leveraging partnerships to increase visibility and attract philanthropic support.

Resounding Success

Surpassing all expectations, the campaign yielded outstanding results, exceeding the $25 million goal to raise over $28 million.