Crisis Public Relations
Life happens while you are making other plans: The city of Dublin, Calif., has a problem and rebranding seems to be the only solution. Dublin is building a water park in the middle
New Trends in Weddings
Millennials are changing the world and it is no more apparent than in the traditional weddings. In fact, the word “traditional” can be thrown out the window. From tradi
Santa is Coming to Town Earlier and Earlier
In marketing, we always look at target market data before we complain about this trend or that trend. So you should never hear a marketing person complain about Christmas shopping
My 600th Blog Post [Thank you WordPress]
This is my 600th blog: No fanfare, no balloons and no bands. Just another post in the 2 million blog posts that are written each day. There are three things I’ve learned from st
This Email is to %first_name%%.
Email has a long, long, looooong way to go to become a real advertising medium. Could you imagine all the weird email mistakes showing up on a billboard or TV ad? This email I rece
Causation vs. Correlation: Be So Careful in This Big-Data World
It seems like so many in the digital trade, press are freaking out about how much time is going to mobile. Many are calling it the death of desktop search. What? And now, the story
Causation vs. Correlation: Be So Careful in This Big-Data World
It seems like so many in the digital trade, press are freaking out about how much time is going to mobile. Many are calling it the death of desktop search. What? And now, the story
Empire State Building Honors Yogi Berra [and Builds the Building’s Brand]
How do you keep yourself relevant in this hyper-cluttered world? People are always wondering, “How do I keep my nonprofit or business top of mind when I don’t change-
Empire State Building Honors Yogi Berra [and Builds the Building’s Brand]
How do you keep yourself relevant in this hyper-cluttered world? People are always wondering, “How do I keep my nonprofit or business top of mind when I don’t change-
