“Rapid transformation,” is what the CEO of Time Inc declared recently.
Time Inc publishes Sports Illustrated, Fortune, People and Time magazines. Time is re-positioning itself for the digital transformation of news and information. It’s not just in the organization’s content staff, but the magazine group is also “realigning” its sales staff. Time Inc recently laid off some 300 positions. On the other hand, a Time Inc human resource person was quoted as saying there will be a “hiring spree for digital sellers.”
Digital is not just impacting the content creators or marketing department. That is a given, but today the sales staff must be up on how digital impacts your organization as well as how to utilize digital to better sell your products, services or your mission.
You can’t “align on a strategy and vision and executive against that strategy” if the people are not ready to embrace digital tools and distribution technologies.