What Can Your Brand Learn from HGTV’s “Fixer Upper?”
Chip and Joanna Gaines have taken a simple remodeling show to a national trendsetting blockbuster. I even saw a man in Galena, Ill., with a Magnolia Farms t-shirt on — he was sho
Do We Use Too Many Words to Advertise?
Do we use too many words to express our basic brand promise? If it takes more than a few sentences to explain your mission and vision it will be lost on your target audience and em
Hear Ye, Hear Ye, Newspapers are Growing
Today marks a significant day in news coverage. On this day in 1784, the first daily newspaper in America was published (the Pennsylvania Packet & General Advertiser). Many believe
Please Read this Blog if You Have Time
,A common advertising myth is that you “must include a strong call to action.” And I’m all for connecting the brand narrative to exactly what you want people to do with your
Is Doing Good, Good Advertising?
Social activism is on the rise. The populism movement is building. Political lines are being drawn. What’s a brand to do? For many, supporting noncontroversial causes is a good c
5 Steps to Building an Effective AdWords Campaign
It doesn’t matter what type of business or organization you work for, it is likely that your website is receiving more traffic than your entire organization. As you immerse more
Local Search Is Happening Every Day for Local Businesses
I had a banker once tell me that people don’t need to search for local banks. Well, they may not search for local banks, but if you don’t think people are searching for car loa
The Lowdown on Website Drop Downs
We all use dropdowns boxes every day on the internet. A dropdown (it is also called a pull-down menu, drop-down lists or drop-down box) is simply a list of items that appear when
