Why Can’t Our Salespeople Sell?
According to an article in Harvard Business Review, the lack of alignment in sales and marketing hurts performance. When the two efforts are out of sync, the entire organization
Speed Thrills 2.0
We’ve talked about speed many times in this blog, but here is another reminder from our friends at Marketing Charts. When it comes to “great online experience, shoppers prima
Speed Thrills 2.0
We’ve talked about speed many times in this blog, but here is another reminder from our friends at Marketing Charts. When it comes to “great online experience, shoppers prima
Sales Goal Stuck? Try Moving Goal Closer
When I was in charge of sales at a TV station, we had a contest to win a trip based on reaching a sales goal. We pushed hard to hit the goal, but it was the last few months where w
Great PowerPoint Presentations
I have to admit, I fill my PowerPoint presentations with too many words and way too many bullets. I don’t know why, but I feel a need to explain and support all the points I feel
Content Is King and the Currency of Marketing
Are you testing your content? According to a Chief Marketer study, 68% of B2B marketers are testing the personalization of content. Testing content is hard enough, but knowing more
How Magnetic Is the Holiday Season?
I was a little shocked when the day after Halloween I ordered a latte at Starbucks and a holiday cup arrived–rather unceremoniously I would say. I know we are still enjoying our