1 in 6.5 People Are Surprised by this Blog Post
For many of us, the internet seems like our No. 1 store. During the pandemic, e-commerce was a lifeline to products. However, you have to keep the data in perspective as you make d
Fundraising Consulting Firm Promotes Jennifer Rubel to Director of Fundraising
Jennifer Rubel has been promoted to Director of Fundraising at AMPERAGE Marketing & Fundraising, a fundraising consulting firm headquartered in Cedar Falls, IA. Jennifer joined
Should We Accept Cryptocurrency Gifts?
According to Yahoo Finance, over 21 million or 14% of Americans own some form of the 10,000 virtual currencies available, such as Bitcoin or Ethereum. These crypto assets or digita
Innovation in a Bathroom Shower
Defining a target audience is difficult. To understand your best audience, you have to think of marketing like a tennis racket: You can hit the ball with any part of the racket, bu
Think Visual with Gen Z
You can’t keep hiding from the fact that Gen Z is here. You can stop complaining about millennials (many millennials are turning 40 this year); you have a new generation acti
Odds and Ends for the Official End of Summer
It has been a gangbuster summer with the country opening up, planes full and people enjoying family and friends again. This is my last blog before the official beginning of fall. S
Why Do People Leave a Review?
Have you ever left a review? I have, and I have to say, when I’m less than happy with the product, I tend to not review. Then I saw this research from Jungle Scout (Marketing
Gifts of Grain Can Be Golden
According to the USDA, there are over 2 million farmers in the United States. Although farmers make up just over 1% of the labor force, it is not an audience […]
Is the Cookieless Future the End of Digital?
When we first learned of the cookieless world and that Apple (opt-in option) and Google (Chrome shutdown) would be removing personal identifies (known as cookies), the tech world w
Is YouTube a Social Platform?
In a very unscientific poll, I asked people what were the most popular social media. The majority said Facebook. A few said Linked in or Pinterest. My son would say Reddit. And one
