Tomorrow Is National Salesperson Day
One of the questions I ask people in interviews about working in an advertising, public relations, marketing and fundraising agency is: Do you like sales? If you don’t, then
The Macy’s Thanksgiving Parade Is a Big Hit with a New QR Code
The COVID-19 version of the Macy’s Thanksgiving Day Parade is a hit. More than 20 million people tuned into the show, according to Nielsen. Even though much of it was taped b
Are You Going to do Some Holiday Shopping at the Grocery Store?
According to CNN, “select” Hy-Vee grocery stores and shoe retailer DSW have teamed up to open mini shoe stores inside the grocery store. I had seen shoes for sale at a Hy-Vee n
Is it Time to Update Your Strategic Plan?
One thing we’ve learned from 2020 is that we need to be flexible in an ever-changing world. Goals and initiatives set a year or so ago may no longer be […]
This Is a Thank-You Post
Thank you for reading this blog. I appreciate your attention and your feedback. I hope it is worth your valuable time. Second, I’d like to thank our proofing department. You
The Pandemic Parade
Thanksgiving is not canceled, but you know, these are crazy times. In the past 90 years, nothing has stopped the Macy’s Thanksgiving Day Parade in its tracks except for COVID-19.
Budget Marketing Dollars for Results Not Numbers
The Small Business Administration (SBA) recommends spending 8 percent of your gross revenue for marketing and advertising if you’re doing less than $5 million a year in sale
OTT is Steadily Growing
Slowly, but steadily, OTT is taking over as a leading TV content delivery option for advertisers. OTT stands for “Over The Top,” as in over the top of the cable box, by
Sick of Politics? What Can We Learn From Political Media Buying?
You could probably tell from your own viewership and search that four billion more dollars were spent this political season than 4 years ago. These are mind-numbing numbers to thin
For Data Junkies Like Me, a Lot Happens in a Minute
What happens during COVID-19 in a minute? For many of us, after more than 200 days since a national pandemic was declared, it’s staring at a wall at home hoping for some huma
