As we encourage people to do good and honor the spirit of giving during upcoming events, National Philanthropy Day on November 14 and Giving Tuesday on…

Artificial Intelligence (AI) has undeniably reshaped the marketing landscape, offering the ability to process large volumes of data, recognize patterns and generate creative content with…

Brands today are bombarded with endless opportunities to connect with consumers. From traditional advertising and email marketing to the growing landscapes of streaming platforms and…

Corporate Social Responsibility (CSR) has evolved from a buzzword to a critical component of a company’s reputation and success. It’s no longer just…

When Eastern Iowa Health Center (EIHC) was presented with a unique opportunity to significantly impact the community, they knew it was essential to approach it…

Reaching Generation Z and Alpha prospective students requires a nuanced approach that aligns with their values, habits and preferences. Let’s start by looking at…

In today’s competitive fundraising landscape, securing consistent and reliable funding is crucial for nonprofits to achieve their goals. Donors are increasingly interested in supporting…

In today's fiercely competitive job market, a recruitment marketing strategy is critical to attract top-tier talent. According to The Future of Recruitment 2024 report, the top…

Mount Mercy University (MMU) is committed to providing its 1,400 students with a high-quality education that prepares them for successful careers and meaningful lives. However, like…