Our Content Strategists Shape the Way People Think & Feel About Your Brand
AMPERAGE is an agency of gifted storytellers. Our content strategists play a vital role in building your brand persona and your online search visibility. Well-crafted content can inspire, educate, and persuade audiences to engage and interact with your brand. But to do content well in service to your brand and marketing goals takes experience, a strategic mindset and a liberal application of creative spark.
Our design, video and writing teams want to tell great stories — in particular, your brand story. With a keen eye for detail and an unwavering commitment to quality, AMPERAGE content strategists understand the importance of creating content that is not only informative but also entertaining.
And as strategic thinkers and creators, we always consider your marketing goals and the needs of your audiences. We tailor your content to different target markets and different platforms, informed by our deep understanding of the nuances of tone, style and voice.
We’ve spent years honing our craft. Tap into our broad and deep experience in multiple content formats:
- Art direction
- Collateral design and copy
- Long- and short-form video
- News-style articles
- Press releases
- Scripting and storyboards
- Social media
- Web design and copy
As part of the team collaborating with you, our content creators build the bridge between your marketing strategy and execution. We bring your message to life through creativity, great design, words, images and video — that together tell an authentic, humanized story to connect your brand, services and products with your target audiences.
In other words, we give your “why” a voice and help it create emotion, spark curiosity and inspire action.
Frequently Asked Questions
Blogging benefits businesses large and small by increasing visibility. Every blog post on your website represents another opportunity to elevate your keywords, turn up in search results and earn organic traffic to your site. Plus, blogging is a flexible medium where your brand personality can have the spotlight. Website content is generally practical and to the point, but Google loves fresh content. In a blog, you can discuss your products and services in more depth, share insights or even opinions about industry trends and further establish expertise and authority — elements that benefit organic SEO. Blogging is also an important part of any social media strategy. Sharing blogs on Facebook, Twitter, LinkedIn and other platforms helps expand your website presence and increase visibility of your brand. The benefits of blogging are huge. To evolve your content marketing strategy, call AMPERAGE.
SEO (search engine optimization) vs PPC (pay-per-click) ads? Both search engine marketing strategies share the same goal: increasing visibility in search engines, either by getting free organic search traffic to your website through an ongoing SEO strategy or paid traffic through online advertising on Google or Facebook and other social platforms where an advertiser pays every time someone clicks on the ad.
Investing in an organic SEO strategy vs running a PPC campaign really depends on your overall marketing goals and your budget. If you want to drive traffic to your website fast for a marketing campaign, you might consider investing in a paid online media campaign with Google Ads or social media ads. The main benefit of running a PPC campaign is your website appears first on the search engine result page (SERP). This top ranking allows for increased brand awareness of your product or service before the user scrolls to see other search results on the page.
However, when your paid ad campaign ends your brand is out of sight. With a well-executed on-going organic SEO strategy your target audience will have access to your brand 24 hours per day, 7 days a week. This helps build trust and brand authority for your product or service, an important SEO ranking factor. Google favors websites that demonstrate expertise and authority on a subject. And once you start ranking on Google, you’ll get free traffic to your website if your content continues to match the user search intent.
The optimal scenario is investing in both SEO and PPC. Both marketing strategies work best when supporting each other to help achieve your marketing goals.