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  • About Us
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logo main logo darklogo light
  • About Us
    • Our Team
    • Blog & News
    • Podcasts
  • Our Work
  • Our Services
    • Brand Development
    • Graphic Design
    • Fundraising
    • Media Planning & Buying
    • Planning & Marketing
    • Public Relations
    • Marketing Research
    • Organic SEO
    • Website Design & Development
    • Video Production
  • Industries
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August 2015

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20150725_112513
One-Minute Marketer

Cable is Killing TV

While there are pockets of rating successes (NCAA Football Championship), cable numbers have seen a drop. Many blame the Internet, I blame cable. Take a look at the movie Rio Bravo

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By Mark Mathis
August 31, 2015
iStock_000044476520_Large
One-Minute Marketer

If You Are Targeting Teens, Target Instagram

There are myriad social sharing sites and more launched every day. But for those trying to reach a large teen audience, one in particular is attracting this fickle audience. If yo

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By Mark Mathis
August 27, 2015
iStock_000008893856XSmall
One-Minute Marketer

What Is the Real Difference Between Millennials, Gen X and Boomers?

So much has been written about the Boomers, Millennials and Gen Xers. But if you really want to see the generational differences, look at their device usage. AdWeek featured a data

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By Mark Mathis
August 24, 2015
number one business
One-Minute Marketer

Audience First, Brand Second

A lot of people work on branding while isolated from the audience. But some “best marketing advice” says to work the audience first and then your brand. In a white paper downlo

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By Mark Mathis
August 20, 2015
Discussing project
One-Minute Marketer

Integrated Marketing for Buyers

For those of you hoping the Internet will provide all of your buyers, think again and hope less. According to a study by IBM, the top B2B research sources are surprising even for M

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By Mark Mathis
August 17, 2015
HiRes
One-Minute Marketer

Headlines to Make People Click

You can talk all you want about content, but we are all disappointed if people don’t click. Click-through of any kind is the holy grail of the modern media world. But what is s

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By Mark Mathis
August 13, 2015
nonprofit organization internet  domain
One-Minute Marketer

Nonprofits Trending Toward Image Communications

New reports are finding that more nonprofits are looking to use visual media more often to communicate ideas and appeals. Video, images and infographics are leading areas of commun

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By Mark Mathis
August 10, 2015

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