AMPERAGE Marketing & Fundraising

One-Minute MarketerIntegrated Marketing for Buyers

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Discussing project

Integrated Marketing for Buyers

For those of you hoping the Internet will provide all of your buyers, think again and hope less.Discussing project

According to a study by IBM, the top B2B research sources are surprising even for Millennials.

Millennial top sources for buying research are:

  1. Vendor representatives
  2. Tradeshows and conferences
  3. Colleagues in my organization

For Boomers it is less direct. The top three research sources are:

  1. Tradeshows and conferences
  2. Articles, papers, blogs from industry experts
  3. Colleagues in my organization

Even GenX adds a third top source in “Articles, papers, blogs from industry experts.”

Mobile website or website content and social media ranked in the middle for all three demographic categories.

Direct contact from vendor reps in the office and at tradeshows/conferences drives sales. It’s important, in this digital age, to have high tech and high touch if you want to sell business to business.

Written by:

Mark wrote his first direct-mail fundraising letter in 1981 for the University of Iowa Center for Advancement. The effort raised a few million dollars in undiscovered wills and legacy gifts. From that day forward Mark discovered a love of the big idea that moves the needle.

With that kind of experience, after working at KWWL for 12 years, Mark became one of the founding partners of ME&V and, subsequently, AMPERAGE. Today, he leads the AMPERAGE creative teams, including video production, graphic design, public relations, writing and web development.

He is creatively ambidextrous — son of an artist and engineer — and famous for distilling complex ideas down to a few words and a few visuals. Mark is a writer. When he found that many nonprofits struggled with complex branding puzzles, he wrote the book, “NonProfit-NonMarketing .” He also wrote a novel called “Reenactment.”

Mark is an active blogger OneMinuteMarketer® with nearly 1,000 readers each week on LinkedIn, Facebook, Twitter. One of his most popular YouTube videos is on “How to Look Good on Zoom.”

One of Mark’s fondest business memories was being named to INC 500 two times and attending the INC 500 conference with other winners. Mark is considered by some a Civil War expert (and that explains his novel). Mark also served as an adjunct professor in the business and in the communications departments at Wartburg College.

Mark is a graduate of the University of Iowa and is currently vice president of the University of Iowa Journalism and Mass Communications Advisory Board.

Mark is married to state Sen. Liz Mathis, and the two love to travel, even when it means being trapped by a volcano in the Czech Republic for three weeks.