If You Are Targeting Teens, Target Instagram
There are myriad social sharing sites and more launched every day. But for those trying to reach a large teen audience, one in particular is attracting this fickle audience.
If you are after teens, you need to be on Instagram. Research distributor eMarketers estimates that by 2019, more than 75% of 12 to 17 year olds will be active on Instagram. Today, nearly 60% of teens ages 15 to 17 are active on Instagram.
Instagram is an online, mobile photo- and video-sharing social networking service. It is ideal for mobile because it confines photos to a square photo ratio as opposed to the 4:3 aspect ratio used by most cameras and photo-sharing sites. And it was acquired by Facebook in 2012 and has been growing ever since.
One of the other advantages of Instagram is that the highest penetration is from households of $75,000 or more (Facebook teens are more likely to be from households with incomes of less than $50,000).
Time to get your photo sharing on if you are interested in teens, because there will be nearly 16 million reasons this year alone.