Wal-Mart, Target and Amazon Think YouTube Sells
According to eMarketer, companies such as Wal-Mart, Target and Amazon are “flocking to YouTube.” For healthcare, CVS and Walgreens are among the top ad spenders on the digital
What Can We Learn from House Shopping?
Buying a home is usually the largest purchase a family will make. Search and digital ecosystem has played a key role in disrupting the home-buying journey. When buying the most e
What Drives People to a Store to Buy?
More and more of retail is moving to online fulfillment. However, if you know what you want is at a store and it was the same price as online, would you rather buy it in a store?
Your Locations are not Convenient in the New Digital World
I just saw an ad that stated, “we have 5 convenient locations to serve you.” Unfortunately, the “convenience” is only enjoyed by the people who actually work there. As we s
Do Consumers See Digital Display Ads?
No one seems to question if the eyes drift to an ad in the newspaper or in a magazine. However, in the digital space there are so many theories about the new media. Why all the fus
Google Algorithm Changes, Again
Google makes changes to its algorithms all the time. Some are major announcements. Others are quiet, but from time to time, you may see your rankings change. These quiet changes a
How to Have a Digital Culture
We all want to transition to a more digital orientation in our businesses and organizations. For some, it requires a major investment of technology and staff. For others, it is mor
What Really Is Relevant Content?
I appreciate digital programmatic advances as much as the next person, but I’m seeing more and more cracks in the quality of the content. You’ll hear digital gurus pont
My 600th Blog Post [Thank you WordPress]
This is my 600th blog: No fanfare, no balloons and no bands. Just another post in the 2 million blog posts that are written each day. There are three things I’ve learned from st
How to Optimize Your YouTube Titles
One of the most important parts of YouTube is not the video: Titles, descriptions and tags are critically important to having your video found on YouTube. The title of your YouTub