Short and Sweet Web Writing Secrets
This is not going to be a long blog post because I’m writing about writing. And, if you talk too much about your writing, the writing gods will curse you forever. Web writing
How to Survey People. Hint, Don’t Knock on Their Door
As a strategy company, we do many online email surveys. And, I’m also the recipient of many email surveys. So I was particularly interested in research conducted by Accelerant Re
Contextual Awareness for Marketing
The proactive responsiveness of your mobile phone is called contextual awareness. This is manifested when your phone seems to know what word you are typing with just one or two
What Drives People to a Store to Buy?
More and more of retail is moving to online fulfillment. However, if you know what you want is at a store and it was the same price as online, would you rather buy it in a store?
Engaging Customers is Changing for Marketing and Sales
According to a study by the CMO Council and Pegasystems, marketing is changing with the times: the customer experience has so many more expectations than what typical sales and mar
Your Locations are not Convenient in the New Digital World
I just saw an ad that stated, “we have 5 convenient locations to serve you.” Unfortunately, the “convenience” is only enjoyed by the people who actually work there. As we s
Do Consumers See Digital Display Ads?
No one seems to question if the eyes drift to an ad in the newspaper or in a magazine. However, in the digital space there are so many theories about the new media. Why all the fus
We’re all Mad in March
It’s March and you know what that means… Yes, that sport between football and baseball. This is the time of year when we sacrifice productivity at work, time with our […
Opposites Attract: Traditional and Digital Media Work Together
They say opposites attract: peanut butter and jelly, Romeo and Juliet, traditional and digital marketing. The differences between traditional and digital marketing are simple: one
Video Is the New Content Currency
Video is growing as the No. 1 content source. If you’re not developing your own video channel effort, then you will be broadcasting nothing but snow to tomorrow’s digital audie
