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December 2016

Home2016

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One-Minute Marketer

Happy New Year

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By Mark Mathis
December 29, 2016
HiRes
One-Minute Marketer

Happy Holidays

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By Mark Mathis
December 22, 2016
One-Minute Marketer

A Look to the Future in My Last Blog of 2016

I like to be data driven. And the fact is, readership falls off considerably from now until well after the first of the year. Travel, holidays and end-of-year business all keep peo

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By Mark Mathis
December 15, 2016
One-Minute Marketer

Offline Word of Mouth Still King

“Hey, do you like your Samsung?” That was a question I was asked at a restaurant. That conversation is incredibly important in the social media, internet-connected age. And new

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By Mark Mathis
December 12, 2016
One-Minute Marketer

Sales Team Needs for 2017

Content is not just for the internet. Sales teams need hyper-relevant content to compete in the marketplace. New research by Seismic and Gatepoint Research found that companies are

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By Mark Mathis
December 8, 2016
One-Minute Marketer

This is My 700th Blog Post

Today is a special day. I’ve been writing the One Minute Marketer blog for Amperage Marketing and Fundraising for more than 7 years and today, I’ve completed my 700th post. Mil

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By Mark Mathis
December 5, 2016
One-Minute Marketer

Blurring the Lines of Content Consumption

This month, TimeWarner and AT&T agreed to a purchase. We should all pay attention to this story because this is the canary in the coalmine; albeit two behemoth canaries. In an

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By Mark Mathis
December 1, 2016
One-Minute Marketer

Clear is the New Clever

Sometimes our industry gets a little too clever for our own good. In the search for clever headlines and concepts we sometimes deride others to be a bit funny or witty. Wells Fargo

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By Mark Mathis
November 28, 2016
One-Minute Marketer

Pass the Cranberries

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By Mark Mathis
November 24, 2016
One-Minute Marketer

Happy Thanksgiving

I am thankful you read this blog.

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By Mark Mathis
November 21, 2016

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