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One-Minute MarketerBlurring the Lines of Content Consumption

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Blurring the Lines of Content Consumption

This month, TimeWarner and AT&T agreed to a purchase. Business teamwork - puzzle piecesWe should all pay attention to this story because this is the canary in the coalmine; albeit two behemoth canaries. In an interview on CNN, the two CEOs said this is the “blurring of the lines on content consumption.”

The blurring lines are the lines leading into our homes and businesses with cable or satellite. According to a recent Google position paper, “Viewers are curating their own content streams, with no care for labels like “digital,” “broadcast,” “cable,” “smartphone” or “television.”

According to the media giants, there is a new level of cell coverage that will rival the signal received at home. AT&T plans to roll-out its 5G mobile network with speeds of 1 GB delivered wirelessly. That move alone will converge the worlds of distribution and content at a rapid rate.

So are we watching YouTube on TV or TV on YouTube? It sounds like it will not matter in the future: What we do know is that video content is becoming more and more valuable and more and more desirable.

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Mark wrote his first direct-mail fundraising letter in 1981 for the University of Iowa Center for Advancement. The effort raised a few million dollars in undiscovered wills and legacy gifts. From that day forward Mark discovered a love of the big idea that moves the needle. After 12 years at KWWL, Mark became a business owner as a co-founder of ME&V — rebranded as AMPERAGE in 2015. After 25 years of leading creative teams in video production, graphic design, PR, writing and web development, Mark transitioned out of ownership in 2021. Today he serves in an employee role as special projects consultant. He is creatively ambidextrous — son of an artist and engineer — and famous for distilling complex ideas down to a few words and a few visuals. Mark is a writer. When he found that many nonprofits struggled with complex branding puzzles, he wrote the book, “NonProfit-NonMarketing .” He also wrote a novel called “Reenactment.” Mark is an active blogger OneMinuteMarketer® with nearly 1,000 readers each week on LinkedIn, Facebook, Twitter. One of his most popular YouTube videos is on “How to Look Good on Zoom.” One of Mark’s fondest business memories was being named to INC 500 two times and attending the INC 500 conference with other winners. Mark is considered by some a Civil War expert (and that explains his novel). Mark also served as an adjunct professor in the business and in the communications departments at Wartburg College. Mark is a graduate of the University of Iowa and is currently vice president of the University of Iowa Journalism and Mass Communications Advisory Board. Mark is married to state Sen. Liz Mathis, and the two love to travel, even when it means being trapped by a volcano in the Czech Republic for three weeks.