Video Is the New Content Currency
Video is growing as the No. 1 content source. If you’re not developing your own video channel effort, then you will be broadcasting nothing but snow to tomorrow’s digital audience. Here are a few points from our Chief Digital Intelligence Officer.
- 52% of marketing professionals say video is the content with the best ROI
- Shoppers who view videos are 1.8 times more likely to purchase than nonviewers
- Using the word “video” in an email subject line boosts open rates by nearly 20% and click-through rates by 65%. Video reduces unsubscribers by 26%
- In July 2015, Periscope users were watching 40 years’ worth of videos every day
- In 2015, mobile phones and tablets combined for 49% of video ad impressions
- Syndacast predicts that by 2017, 74% of all Internet traffic will be video
It’s time to sign on your broadcast day.