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We’re all Mad in March

March Madness. basketball, media placements, media planningIt’s March and you know what that means…

Yes, that sport between football and baseball. This is the time of year when we sacrifice productivity at work, time with our family and good common sense all in the name of winning the office pool. Because you don’t need to know anything about basketball to fill out a bracket, just ask your Aunt Hazel. We all become bracketologists in March.

The office pool isn’t the only part of March Madness that has grown. When March rolls around, every game becomes a ratings slam dunk. According to Nielsen, the 2015 NCAA Men’s College basketball tournament had the highest viewership in 22 years. Live video streams set new records as well. If you want your media placements to gain more exposure, this is the time to run your commercials and ads.

So join the fun and kick your March Madness media strategy into gear and get that office pool organized! March Madness is real and it’s spectacular.


The Amperage March Madness Commissioner

P.S. If you need help with your media strategy, don’t forget that Amperage’s media buyers and strategists are always ready to help you move the needle.

Written by:

Mark wrote his first direct-mail fundraising letter in 1981 for the University of Iowa Center for Advancement. The effort raised a few million dollars in undiscovered wills and legacy gifts. From that day forward Mark discovered a love of the big idea that moves the needle. After 12 years at KWWL, Mark became a business owner as a co-founder of ME&V — rebranded as AMPERAGE in 2015. After 25 years of leading creative teams in video production, graphic design, PR, writing and web development, Mark transitioned out of ownership in 2021. Today he serves in an employee role as special projects consultant. He is creatively ambidextrous — son of an artist and engineer — and famous for distilling complex ideas down to a few words and a few visuals. Mark is a writer. When he found that many nonprofits struggled with complex branding puzzles, he wrote the book, “NonProfit-NonMarketing .” He also wrote a novel called “Reenactment.” Mark is an active blogger OneMinuteMarketer® with nearly 1,000 readers each week on LinkedIn, Facebook, Twitter. One of his most popular YouTube videos is on “How to Look Good on Zoom.” One of Mark’s fondest business memories was being named to INC 500 two times and attending the INC 500 conference with other winners. Mark is considered by some a Civil War expert (and that explains his novel). Mark also served as an adjunct professor in the business and in the communications departments at Wartburg College. Mark is a graduate of the University of Iowa and is currently vice president of the University of Iowa Journalism and Mass Communications Advisory Board. Mark is married to state Sen. Liz Mathis, and the two love to travel, even when it means being trapped by a volcano in the Czech Republic for three weeks.