How to Optimize Your YouTube Titles
One of the most important parts of YouTube is not the video: Titles, descriptions and tags are critically important to having your video found on YouTube. The title of your YouTub
If You Are Targeting Teens, Target Instagram
There are myriad social sharing sites and more launched every day. But for those trying to reach a large teen audience, one in particular is attracting this fickle audience. If yo
Audience First, Brand Second
A lot of people work on branding while isolated from the audience. But some “best marketing advice” says to work the audience first and then your brand. In a white paper downlo
Headlines to Make People Click
You can talk all you want about content, but we are all disappointed if people don’t click. Click-through of any kind is the holy grail of the modern media world. But what is s
Nonprofits Trending Toward Image Communications
New reports are finding that more nonprofits are looking to use visual media more often to communicate ideas and appeals. Video, images and infographics are leading areas of commun
