Journey Maps Optimize Conversion Rates
Marketers are finding journey map analysis helps optimize conversion rates better than any other marketing methods. In a survey by Econsultancy/Redeye, more than 90% of marketers b
Patient “Near-Me” Journeys
According to Google’s “The Evolving Digital Patient Journey” study, patients are looking for specific experiences in their online search as part of their health journey. What
Do Taglines or Branding Lines Work?
Have you seen the new Nationwide Insurance commercials featuring Rachel Platten, Leslie Odom Jr. and Brad Paisley? The use of modern singers and Peyton Manning singing the tag line
Ad/Landing Page Agreement
There is a simple rule that seems so hard to follow in this digital age: Your digital ad must align with where the ad takes you–on the first click. Simple? Not exactly. The r
How Political Advertising Affects Your Media Buy
Political advertising is everywhere and it can wreak havoc on a media buy, but it primarily causes trouble with broadcast television buys. Whether placed by a candidate directly or
Can Your Employees and Customers Verbalize Your Brand Promise?
When we do in-depth questioning research, one question that stumps people again and again is this: “What is your organization’s brand promise?” Research by Gallup
The Power of the Right Message at the Right Time to the Right Person
This 2016 election cycle will go down in history for many reasons, one of which is the influence of digital marketing and social media. According to a Borrell Associates report, [&
Loud and Literal Is a Mantra for Us All
Signs must communicate quickly and efficiently. Imagine if all your communications had to communicate visually all the time. A sign of the times is that new media is changing how w
It’s Columbus Day Time to Have a Sale
October 10 is Columbus Day. Do we care? Well, if you are a retailer it helps because it gives a reason to have a sale. But why do we need to have a reason? Camping World had a R
Dynamic Marketing Duo: TV and Mobile
According to a Google Consumer Survey (May 2015), “two-thirds of smartphone owners used their phones to learn more about something they saw in a TV commercial.” Nielsen estimat
