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logo main logo darklogo light
  • About Us
    • Our Team
    • Blog & News
    • Podcasts
  • Our Work
  • Our Services
    • Brand Development
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    • Fundraising
    • Media Planning & Buying
    • Planning & Marketing
    • Public Relations
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    • Organic SEO
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October 2016

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One-Minute Marketer

Journey Maps Optimize Conversion Rates

Marketers are finding journey map analysis helps optimize conversion rates better than any other marketing methods. In a survey by Econsultancy/Redeye, more than 90% of marketers b

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By Mark Mathis
October 31, 2016
One-Minute Marketer

Patient “Near-Me” Journeys

According to Google’s “The Evolving Digital Patient Journey” study, patients are looking for specific experiences in their online search as part of their health journey. What

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By Mark Mathis
October 27, 2016
One-Minute Marketer

Do Taglines or Branding Lines Work?

Have you seen the new Nationwide Insurance commercials featuring Rachel Platten, Leslie Odom Jr. and Brad Paisley? The use of modern singers and Peyton Manning singing the tag line

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By Mark Mathis
October 24, 2016
One-Minute Marketer

Ad/Landing Page Agreement

There is a simple rule that seems so hard to follow in this digital age: Your digital ad must align with where the ad takes you–on the first click. Simple? Not exactly. The r

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By Mark Mathis
October 20, 2016
Political Advertising
Planning & Marketing

How Political Advertising Affects Your Media Buy

Political advertising is everywhere and it can wreak havoc on a media buy, but it primarily causes trouble with broadcast television buys. Whether placed by a candidate directly or

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By Mark Mathis
October 17, 2016
One-Minute Marketer

Can Your Employees and Customers Verbalize Your Brand Promise?

When we do in-depth questioning research, one question that stumps people again and again is this: “What is your organization’s brand promise?” Research by Gallup

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By Mark Mathis
October 17, 2016
Right Message at Right Time
Planning & Marketing

The Power of the Right Message at the Right Time to the Right Person

This 2016 election cycle will go down in history for many reasons, one of which is the influence of digital marketing and social media. According to a Borrell Associates report, [&

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By Mark Mathis
October 16, 2016
One-Minute Marketer

Loud and Literal Is a Mantra for Us All

Signs must communicate quickly and efficiently. Imagine if all your communications had to communicate visually all the time. A sign of the times is that new media is changing how w

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By Mark Mathis
October 13, 2016
One-Minute Marketer

It’s Columbus Day Time to Have a Sale

October 10 is Columbus Day. Do we care? Well, if you are a retailer it helps because it gives a reason to have a sale. But why do we need to have a reason? Camping World had a R

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By Mark Mathis
October 10, 2016
One-Minute Marketer

Dynamic Marketing Duo: TV and Mobile

According to a Google Consumer Survey (May 2015), “two-thirds of smartphone owners used their phones to learn more about something they saw in a TV commercial.” Nielsen estimat

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By Mark Mathis
October 6, 2016

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