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  • About Us
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    • Blog & News
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  • Our Services
    • Brand Development
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    • Planning & Marketing
    • Public Relations
    • Marketing Research
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logo main logo darklogo light
  • About Us
    • Our Team
    • Blog & News
    • Podcasts
  • Our Work
  • Our Services
    • Brand Development
    • Graphic Design
    • Fundraising
    • Media Planning & Buying
    • Planning & Marketing
    • Public Relations
    • Marketing Research
    • Organic SEO
    • Website Design & Development
    • Video Production
  • Industries
    • Healthcare
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April 2016

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One-Minute Marketer

What Can We Learn from House Shopping?

Buying a home is usually the largest purchase a family will make. Search and digital ecosystem has played a key role in disrupting the home-buying journey. When buying the most e

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By Mark Mathis
April 28, 2016
One-Minute Marketer

Unforgettable Experiences Drive Millennials

There are really two incredible concepts in this blog post today. The first is research from Pandora that says Millennial listeners would rather spend their money on “exper

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By Mark Mathis
April 25, 2016
One-Minute Marketer

What Can Disney Teach Us About Journey Mapping?

You may have heard that one of the newest techniques to understand customer experience is to journey map the entire customer/donor/patient/member/student experience from the time t

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By Mark Mathis
April 21, 2016
One-Minute Marketer

1 Simple Way to Make Your Headline Sell Like Never Before

Some have called this the age of “quick-glance journalism.” People will only invest seconds in your website, blog, email and e-newsletter, so the quintessential tool be

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By Mark Mathis
April 18, 2016
Video in Web
Marketing

Video for Web

Video and Web development have become synonymous. As video has become a prominent force to attract and sustain the attention of consumers everywhere, the natural progression has be

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By Mark Mathis
April 15, 2016
One-Minute Marketer

What the Pope Knows About Marketing

Pope Francis is a marketing genius. While businesses around the US are still grappling with determining ROI on social media, the Pope is making headlines and becoming a viral sensa

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By Mark Mathis
April 14, 2016
Marketing

The Importance of Having a Good Website

When I was asked to write a blog on this topic, my initial reaction was, “doesn’t everyone know how important a website is to business success?” After thinking about it, [&he

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By Mark Mathis
April 13, 2016
Website Security
Marketing

Essential Web Security: Staying Up-to-Date

We all know the Internet is a massive collection of sites with tons of content and functionality, and every website needs to be provided with website hosting and methods for makin

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By Mark Mathis
April 13, 2016
One-Minute Marketer

The Hammer of Memorability

Some small marketers break through the clutter with dramatic effect because they realize one small but critical function of marketing. The marketing toolbox needs to include the ha

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By Mark Mathis
April 11, 2016
One-Minute Marketer

The Survey Says…

I often like to engage in micro surveys as I’m traveling (it’s a habit and I’m seeking help for this condition). On a recent trip to Chicago to attend the AAF Edge Effect con

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By Mark Mathis
April 7, 2016

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