Video for Web
Video and Web development have become synonymous. As video has become a prominent force to attract and 
sustain the attention of consumers everywhere, the natural progression has been for Web to rely more heavily on video content.
YouTube, Vine and Vimeo have gone from being sites that curate cat videos to valuable social media platforms that have proven to be effective in reaching mass audiences. In fact, video has become so engrained in our lives that audiences and customers have come to expect video marketing content from most organizations. Gone are the days of video being an added bonus. Video has become an essential—and views have become a form of marketing currency.
A website without video looks barren in the current marketplace. To make up for the drastic increase in demand, video has become easier to create. Virtually everyone has the tools needed at their fingertips to create video content. This has led to mass production of video content—which has led to mass clutter.
So what is the best way to cut through the clutter and make sure the videos on your website are effective? Quality. Cell phones and GoPros have made video production easier than ever, so it has become increasingly important to craft polished video content a cut above something the average consumers can produce themselves. Unique and relatable stories paired with quality production values cut through clutter and give a website the boost it needs to convey a relevant message to consumers. Creating such video content is an investment. As the relationship between video and web continues to solidify, it is clear that quality video content is an investment well worth making.
Mark Mathis
Mark wrote his first direct-mail fundraising letter in 1981 for the University of Iowa Center for Advancement. The effort raised a few million dollars in undiscovered wills and legacy gifts. From that day forward Mark discovered a love of the big idea that moves the needle. After 12 years at KWWL, Mark became a business owner as a co-founder of ME&V — rebranded as AMPERAGE in 2015. After 25 years of leading creative teams in video production, graphic design, PR, writing and web development, Mark transitioned out of ownership in 2021. Today he serves in an employee role as special projects consultant. He is creatively ambidextrous — son of an artist and engineer — and famous for distilling complex ideas down to a few words and a few visuals. Mark is a writer. When he found that many nonprofits struggled with complex branding puzzles, he wrote the book, “NonProfit-NonMarketing .” He also wrote a novel called “Reenactment.” Mark is an active blogger OneMinuteMarketer® with nearly 1,000 readers each week on LinkedIn, Facebook, Twitter. One of his most popular YouTube videos is on “How to Look Good on Zoom.” One of Mark’s fondest business memories was being named to INC 500 two times and attending the INC 500 conference with other winners. Mark is considered by some a Civil War expert (and that explains his novel). Mark also served as an adjunct professor in the business and in the communications departments at Wartburg College. Mark is a graduate of the University of Iowa and is currently vice president of the University of Iowa Journalism and Mass Communications Advisory Board. Mark is married to state Sen. Liz Mathis, and the two love to travel, even when it means being trapped by a volcano in the Czech Republic for three weeks.
