Google Algorithm Changes, Again
Google makes changes to its algorithms all the time. Some are major announcements. Others are quiet, but from time to time, you may see your rankings change. These quiet changes a
The Digital Disrupter in Healthcare
All industry is being disrupted by the Internet. Yet healthcare organizations are finding that the world is changing fast in technology and patient information. Here are four criti
Teens Love Music and TV
It’s funny, but when you think of a teen, you may only see — in your mind’s eye — a teen’s head looking down at a small screen. The research shows teens have a br
“Big Wedding or Small” the No. 1 News Story?
I know 2015 is fading from view, but I saw a new listing of top New York Times stories of 2015 and I just had to capture the thought. One of the advantages of digital newspapers is
Target’s Plaid-Out Strategy
You’ve seen football teams do black-out nights in their stadiums, but Target took a plaid-out approach for the 2015 holiday shopping season. Reports of how the plaid push ended h
How to Have a Digital Culture
We all want to transition to a more digital orientation in our businesses and organizations. For some, it requires a major investment of technology and staff. For others, it is mor
Partner Picks
In advertising, the Super Bowl is about more than two teams facing off on the football field. It’s about competing with the best and brightest of the industry to make the big
Take a Long Journey with Your Customer
Nearly 90 percent of marketers agree that a “deep understanding of their buying audience is critical to creating content,” so says a recent study by Akoonu. One of t
Color-ology of the Big Game
As the color and spectacle of Super Bowl 50 nears, and we all prepare to watch it on our 60” high definition flat screen TVs, it’s interesting to compare our current visual exp
The Best of Super Bowl 50’s Game Day Commercials
The Super Bowl is almost upon us and the game day commercials are being teased and released in droves. But which commercials will make the cut to be named the best of the best? Amp
