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logo main logo darklogo light
  • About Us
    • Our Team
    • Blog & News
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  • Our Work
  • Our Services
    • Brand Development
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    • Media Planning & Buying
    • Planning & Marketing
    • Public Relations
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February 2016

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One-Minute Marketer

Google Algorithm Changes, Again

Google makes changes to its algorithms all the time. Some are major announcements. Others are quiet, but from time to time, you may see your rankings change. These quiet changes a

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By Mark Mathis
February 29, 2016
HiRes
One-Minute Marketer

The Digital Disrupter in Healthcare

All industry is being disrupted by the Internet. Yet healthcare organizations are finding that the world is changing fast in technology and patient information. Here are four criti

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By Mark Mathis
February 25, 2016
One-Minute Marketer

Teens Love Music and TV

It’s funny, but when you think of a teen, you may only see — in your mind’s eye — a teen’s head looking down at a small screen. The research shows teens have a br

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By Mark Mathis
February 22, 2016
One-Minute Marketer

“Big Wedding or Small” the No. 1 News Story?

I know 2015 is fading from view, but I saw a new listing of top New York Times stories of 2015 and I just had to capture the thought. One of the advantages of digital newspapers is

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By Mark Mathis
February 18, 2016
One-Minute Marketer

Target’s Plaid-Out Strategy

You’ve seen football teams do black-out nights in their stadiums, but Target took a plaid-out approach for the 2015 holiday shopping season. Reports of how the plaid push ended h

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By Mark Mathis
February 15, 2016
One-Minute Marketer

How to Have a Digital Culture

We all want to transition to a more digital orientation in our businesses and organizations. For some, it requires a major investment of technology and staff. For others, it is mor

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By Mark Mathis
February 11, 2016
Planning & Marketing

Partner Picks

In advertising, the Super Bowl is about more than two teams facing off on the football field. It’s about competing with the best and brightest of the industry to make [&helli

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By Mark Mathis
February 8, 2016
One-Minute Marketer

Take a Long Journey with Your Customer

  Nearly 90 percent of marketers agree that a “deep understanding of their buying audience is critical to creating content,” so says a recent study by Akoonu. One of t

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By Mark Mathis
February 8, 2016
Planning & Marketing

Color-ology of the Big Game

As the color and spectacle of Super Bowl 50 nears, and we all prepare to watch it on our 60” high definition flat screen TVs, it’s interesting to compare our […]

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By Mark Mathis
February 7, 2016
Planning & Marketing

The Best of Super Bowl 50’s Game Day Commercials

The Super Bowl is almost upon us and the game day commercials are being teased and released in droves. But which commercials will make the cut to be named the […]

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By Mark Mathis
February 6, 2016

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