Target’s Plaid-Out Strategy
Reports of how the plaid push ended have not yet been released, but just looking through the stores, there is very little plaid left, which is a good sign. What I did find were a few Coke bottle leftovers of the more than 50 plaid articles that were developed by acclaimed New York designer Adam Lippes.
This effort gave Target a tremendous visual lift from all other marketers and provided some real differentiation in the store and in their marketing material.
We can all learn from Target how using a visual theme can work to increase our brand’s interest and differentiation to paint a new picture of your messaging.