Freaky Fast Bathroom Branding
In this long-tail, inbox-cluttered smartphone world, it is nice to see how some marketers are using alternative media to stand up and stand out from all the competition. Jimmy John
Email Open Rates Lowest During Highest Emailing Times
We all get too many emails. That is a fact all of us deal with: Inbox clutter is real and growing. An annual report by MailerMailer (Email Marketing Metrics Report) analyzes data
The Face on Facebook is Moving
There are now 8 million video views per day on Facebook. In just six months last year it doubled, and it is eight times what it was one year ago. The numbers show impressive growth
The Color(s) of the Year
This is the unisex year. Pantone has selected two colors in combination as the “color of the year” for 2016. The two colors in combination are Rose Quartz and Sereni
Top 5 Reasons to Use A Professionally Operated Drone in Your Next Video
Look in the sky. It’s a plane. It’s a bird. No, it’s a drone. While drones aren’t delivering Amazon packages just yet, in the right hands they can be an effective tool to c
Lighting the Way to Better Marketing
I was struck by how bright the check out area appeared while I was checking out at a HyVee grocery store. LED lighting is allowing us to put lights in places never imagined, but
What Was In Your Mailbox over the Holidays?
We received a smattering of catalogs, but our mailbox seemed to be surprisingly much lighter this holiday season. Gallup conducted a perception study about American reactions to
Where is Pay TV Going?
I read a prediction by Matt Voda of OptiMine in Forbes.com. He said, “The arrival of virtual reality in 2016, combined with a major explosion of streaming and the death of th
Marketing Predictions for 2016
I’ve read through more prediction articles and blogs than I care to count. So I’ve condensed all reading about this new long-tail search, virtual-reality, predictive-an
