Freaky Fast Bathroom Branding
Jimmy Johns has found its brand position: it is simple and memorable. But it is also a lot of fun. Even the in-store branding supports the feel and vibe of this amazing brand.
This is a shot from a Jimmy Johns bathroom. It left me laughing and reinforced why I like their product–it’s more than a sandwich. JJ does not compete with Subway on price or calorie counts. They have not copied any other sandwich shop. They carved a brand out of a unique difference (or selling proposition) that seems to fit the people they hire, the food and the store: right down to the bathroom floor. Freaky, Fast and Fun. Now pass me one of those chocolate chip cookies.