The Modern Family
Last night, I heard several news talk-show hosts talk about “working families.” And that made me wonder, what is a “working” family? And even more import
AMPERAGE Marketing Announces Retirement of Jim Thebeau, Chairman of the Board and Partner
CEDAR RAPIDS, Iowa—Amperage Marketing today announced the retirement of Jim Thebeau, chairman of the board. “I’ve greatly enjoyed working with my Amperage partners and employ
This Headline will Make You Millions
We are in the age of “quick-glance journalism.” People will only view a website for a few seconds, 2 seconds for an email subject line, and a micro-second for a post. A
Effective Photography in Advertising
I find it strangely ironic to use words to describe the importance of photography in advertising. With that in mind, I’ll keep this under the thousand-word allotment conventional
The 5-second Message
The media habits of Millennials and Gen Z will have a major impact on media. Most watch video to fill time or kill boredom (77%), but others are finding it is the best way to stay
The Impact of Design on a Fundraising Campaign
When creating impactful designs that will compel donors to give, it’s vital to know your audience. The first step Amperage Fundraising Advisers undertakes with a new client is a
What’s Hot in Design Now
As Steve Jobs said, “Design is not just what it looks like and feels like. Design is how it works.” Design trends come and go. However, trends do not simply emerge for a year a
Television Advertising and the Multitaskers
According to Deloitte’s Digital Democracy Survey, 90% of US consumers multitask while watching television. And it is not just the “young generation.” More than 5 in 6 Baby Bo
The Big Data-Driven Persona Media Buy
For years, media outlets have conducted research to understand the psychographics of the audiences they sell. Psychographics are nuggets of information amid broad demographic inf
Top 6 Website Writing Tips
Web writing is a new art form. For communicators, the new way of writing is driven by the fact that people do not “read” websites, they “scan” websites. And for that reason
