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logo main logo dark logo main
  • About Us
    • Our Team
    • Blog & News
    • Podcasts
  • Our Work
  • Our Services
    • Brand Development
    • Graphic Design
    • Fundraising
    • Media Planning & Buying
    • Planning & Marketing
    • Public Relations
    • Marketing Research
    • Organic SEO
    • Website Design & Development
    • Video Production
  • Industries
    • Healthcare
    • Education
    • Financial
    • Fundraising
    • Manufacturing
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  • Careers
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logo main logo darklogo light
  • About Us
    • Our Team
    • Blog & News
    • Podcasts
  • Our Work
  • Our Services
    • Brand Development
    • Graphic Design
    • Fundraising
    • Media Planning & Buying
    • Planning & Marketing
    • Public Relations
    • Marketing Research
    • Organic SEO
    • Website Design & Development
    • Video Production
  • Industries
    • Healthcare
    • Education
    • Financial
    • Fundraising
    • Manufacturing
    • Nonprofit
  • Careers
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May 2016

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One-Minute Marketer

The Modern Family

Last night, I heard several news talk-show hosts talk about “working families.” And that made me wonder, what is a “working” family? And even more import

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By Mark Mathis
May 26, 2016
News

AMPERAGE Marketing Announces Retirement of Jim Thebeau, Chairman of the Board and Partner

CEDAR RAPIDS, Iowa—Amperage Marketing today announced the retirement of Jim Thebeau, chairman of the board. “I’ve greatly enjoyed working with my Amperage partners and employ

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By AMPERAGE
May 25, 2016
One-Minute Marketer

This Headline will Make You Millions

We are in the age of “quick-glance journalism.” People will only view a website for a few seconds, 2 seconds for an email subject line, and a micro-second for a post. A

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By Mark Mathis
May 23, 2016
Marketing

Effective Photography in Advertising

I find it strangely ironic to use words to describe the importance of photography in advertising. With that in mind, I’ll keep this under the thousand-word allotment conventional

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By Mark Mathis
May 20, 2016
One-Minute Marketer

The 5-second Message

The media habits of Millennials and Gen Z will have a major impact on media. Most watch video to fill time or kill boredom (77%), but others are finding it is the best way to stay

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By Mark Mathis
May 19, 2016
Bur Oak Land Trust of Iowa City
Marketing

The Impact of Design on a Fundraising Campaign

When creating impactful designs that will compel donors to give, it’s vital to know your audience. The first step Amperage Fundraising Advisers undertakes with a new client is a

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By Mark Mathis
May 18, 2016
Marketing

What’s Hot in Design Now

As Steve Jobs said, “Design is not just what it looks like and feels like. Design is how it works.” Design trends come and go. However, trends do not simply […]

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By Mark Mathis
May 18, 2016
One-Minute Marketer

Television Advertising and the Multitaskers

According to Deloitte’s Digital Democracy Survey, 90% of US consumers multitask while watching television. And it is not just the “young generation.” More than 5 in 6 Baby Bo

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By Mark Mathis
May 16, 2016
One-Minute Marketer

The Big Data-Driven Persona Media Buy

For years, media outlets have conducted research to understand the psychographics of the audiences they sell. Psychographics are nuggets of information amid broad demographic inf

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By Mark Mathis
May 12, 2016
One-Minute Marketer

Top 6 Website Writing Tips

Web writing is a new art form. For communicators, the new way of writing is driven by the fact that people do not “read” websites, they “scan” websites. And for that reason

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By Mark Mathis
May 9, 2016

AMPERAGE Marketing & Fundraising Cedar Falls

AMPERAGE Marketing & Fundraising Logo https://www.amperagemarketing.com/locations/cedar-falls/ AMPERAGE Cedar Falls, IA Office 6711 Chancellor Dr.
Cedar Falls, IA 50613

319.268.9151

AMPERAGE Marketing & Fundraising Cedar Rapids

AMPERAGE Marketing & Fundraising Logo https://www.amperagemarketing.com/locations/cedar-rapids/ AMPERAGE Cedar Rapids, IA Office 805 Wright Brothers Blvd. SW Suite 5
Cedar Rapids, IA 52404

319.298.0242

AMPERAGE Marketing & Fundraising Wausau

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Wausau, WI 54403

715.845.2382

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