The Medium is Dead, Long Live the Medium
Editorialists and prognosticators of all kinds relish in predicting the demise of one medium or another—the latest I’m hearing on CNBC and other “news” outlets is that “n
Are Shorter YouTube Ads Better?
Video has been part of the marketing nomenclature for more than 60 years, but we are still learning more about this medium every day. Now Google is offering insights and help in bu
Is this the Perfect Blog Post?
If you are reading this, you are part of the 20% who read a headline and then read the blog. People who read blogs tend to read the first 3 words of a headline and the last 3 words
Twitter is 10 and Going Strong
This summer, Twitter turned 10 years old. In this new age of technology, that is fully grown. Today, Twitter is one of the hottest forms of news dissemination, from presidential ca
CBAS & Brand Perception Studies: Which Type of Research is Right for You?
“Your brand is what people say about you when you’re not in the room.” The statement above is attributed to Jeff Bezos, CEO and founder of Amazon. And he’s right—your [&h
Thumbs Down for Advertising–But Does it Matter?
In a recent study by YouGov (May 2016), titled US Adults’ Attitudes Towards Advertising, it found that, in general, people don’t like advertising. Some of the findings
Is Fear a Good Marketer?
“Fear-based messages spread faster than any other type,” said Martin Lindstrom, a consumer behavior expert quoted in Adweek magazine. Sales of hand sanitizer spiked with the Eb
