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logo main logo darklogo light
  • About Us
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July 2016

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One-Minute Marketer

The Medium is Dead, Long Live the Medium

Editorialists and prognosticators of all kinds relish in predicting the demise of one medium or another—the latest I’m hearing on CNBC and other “news” outlets is that “n

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By Mark Mathis
July 28, 2016
One-Minute Marketer

Are Shorter YouTube Ads Better?

Video has been part of the marketing nomenclature for more than 60 years, but we are still learning more about this medium every day. Now Google is offering insights and help in bu

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By Mark Mathis
July 25, 2016
One-Minute Marketer

Is this the Perfect Blog Post?

If you are reading this, you are part of the 20% who read a headline and then read the blog. People who read blogs tend to read the first 3 words of a headline and the last 3 words

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By Mark Mathis
July 21, 2016
untitled
One-Minute Marketer

Twitter is 10 and Going Strong

This summer, Twitter turned 10 years old. In this new age of technology, that is fully grown. Today, Twitter is one of the hottest forms of news dissemination, from presidential ca

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By Mark Mathis
July 18, 2016
CBAS & Brand Perception Studies
Planning & Marketing

CBAS & Brand Perception Studies: Which Type of Research is Right for You?

“Your brand is what people say about you when you’re not in the room.” The statement above is attributed to Jeff Bezos, CEO and founder of Amazon. And he’s right—your [&h

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By Mark Mathis
July 17, 2016
News

Jennifer Kuennen Joins AMPERAGE Marketing & Fundraising

CEDAR FALLS, Iowa—Jennifer Kuennen joined Amperage Marketing & Fundraising as the agency’s workflow coordinator. Kuennen focuses on streamlining communication between depar

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By AMPERAGE
July 15, 2016
One-Minute Marketer

Thumbs Down for Advertising–But Does it Matter?

In a recent study by YouGov (May 2016), titled US Adults’ Attitudes Towards Advertising, it found that, in general, people don’t like advertising. Some of the findings

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By Mark Mathis
July 14, 2016
One-Minute Marketer

Is Fear a Good Marketer?

“Fear-based messages spread faster than any other type,” said Martin Lindstrom, a consumer behavior expert quoted in Adweek magazine. Sales of hand sanitizer spiked with the Eb

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By Mark Mathis
July 11, 2016

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