The Newspaper Story of the Future
After the horrendous weekend of shootings in Chicago, many news organizations rushed to cover the May 17-30 events. Most did the same typical coverage, but The New York Times took
Experiences Over Things for Millennials
According to research by Pandora, young listeners tend to say they prefer to spend money on experiences rather than things. A report from Pandora titled, “Micro-Moments are Nice.
See Dog-Say Dog and Quality Scores
If you are a long-time reader of this blog, you know my penchant for audio-video linkage, AKA “See dog-Say Dog” effect. Little did I know that this very concept is the
I Should Have Made this Blog a Video
An infographic from Hyperfine Media puts all the facts on the table about the advantages of digital video. Here are just a few of the strongest reasons video should be a large part
Live TV Takes the Lead
This fall, get ready for a heavy dose of reality. The reality is that “scripted” shows are slumping and live TV is leading the pack for reach and ratings. Nowhere was
Women Finding a Stronger Voice in Marketing
According to Adweek, the marketing industry is putting more women in ads, buying media where women will see it, fostering communities for women and finding the right voice. Sometim
User Testing for Financial Websites
We do deep diagnostic dives into websites prior to beginning the remodeling process. This includes competitive analysis, SEM, SEO and eye-tracking heat maps. All of this is an effo
Who Is Really Distracted by Smartphones?
Most people believe that teenagers are addicted to their phones. We are also inclined to think that our generation is the more “realistic” in using new technology. B
How is Technology Changing the Outdoor Industry?
Digital may be the rage, but all media is improving in reach, connection and return on investment. The constant? Technology. Beside the great digital disruptor, another medium that
