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  • About Us
    • Our Team
    • Blog & News
    • Podcasts
  • Our Work
  • Our Services
    • Brand Development
    • Graphic Design
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    • Media Planning & Buying
    • Planning & Marketing
    • Public Relations
    • Marketing Research
    • Organic SEO
    • Website Design & Development
    • Video Production
  • Industries
    • Healthcare
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logo main logo darklogo light
  • About Us
    • Our Team
    • Blog & News
    • Podcasts
  • Our Work
  • Our Services
    • Brand Development
    • Graphic Design
    • Fundraising
    • Media Planning & Buying
    • Planning & Marketing
    • Public Relations
    • Marketing Research
    • Organic SEO
    • Website Design & Development
    • Video Production
  • Industries
    • Healthcare
    • Education
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  • Careers
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August 2016

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One-Minute Marketer

The Newspaper Story of the Future

After the horrendous weekend of shootings in Chicago, many news organizations rushed to cover the May 17-30 events. Most did the same typical coverage, but The New York Times took

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By Mark Mathis
August 29, 2016
One-Minute Marketer

Experiences Over Things for Millennials

According to research by Pandora, young listeners tend to say they prefer to spend money on experiences rather than things. A report from Pandora titled, “Micro-Moments are Nice.

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By Mark Mathis
August 25, 2016
One-Minute Marketer

See Dog-Say Dog and Quality Scores

If you are a long-time reader of this blog, you know my penchant for audio-video linkage, AKA “See dog-Say Dog” effect. Little did I know that this very concept is the

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By Mark Mathis
August 22, 2016
One-Minute Marketer

I Should Have Made this Blog a Video

An infographic from Hyperfine Media puts all the facts on the table about the advantages of digital video. Here are just a few of the strongest reasons video should be a large part

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By Mark Mathis
August 18, 2016
One-Minute Marketer

Live TV Takes the Lead

This fall, get ready for a heavy dose of reality. The reality is that “scripted” shows are slumping and live TV is leading the pack for reach and ratings. Nowhere was

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By Mark Mathis
August 15, 2016
Journey Map
Planning & Marketing

Your Journey to Success Begins with Your Customer

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By Mark Mathis
August 14, 2016
One-Minute Marketer

Women Finding a Stronger Voice in Marketing

According to Adweek, the marketing industry is putting more women in ads, buying media where women will see it, fostering communities for women and finding the right voice. Sometim

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By Mark Mathis
August 11, 2016
One-Minute Marketer

User Testing for Financial Websites

We do deep diagnostic dives into websites prior to beginning the remodeling process. This includes competitive analysis, SEM, SEO and eye-tracking heat maps. All of this is an effo

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By Mark Mathis
August 8, 2016
One-Minute Marketer

Who Is Really Distracted by Smartphones?

Most people believe that teenagers are addicted to their phones. We are also inclined to think that our generation is the more “realistic” in using new technology. B

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By Mark Mathis
August 4, 2016
One-Minute Marketer

How is Technology Changing the Outdoor Industry?

Digital may be the rage, but all media is improving in reach, connection and return on investment. The constant? Technology. Beside the great digital disruptor, another medium that

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By Mark Mathis
August 1, 2016

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