AMPERAGE Marketing & Fundraising

One-Minute MarketerI Should Have Made this Blog a Video

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I Should Have Made this Blog a Video

An infographic from Hyperfine Media puts all the facts on the table about the advantages of digital video. Here are just a few of the strongest reasons video should be a large part of a campaign or full marketing effort.178395708

  • Video in email leads to a 200-300% increase in click-through rates
  • Video on a landing page increases conversions by 80%
  • YouTube reports mobile video consumption rises 100% each year
  • Combing video with full-page ads boosts engagement by 22%
  • After watching a video, 64% of users are more likely to buy a product
  • 50% of executives look for more information after seeing a service video
  • 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video
  • 80% of users recall a video ad they viewed in last 30 days

Enjoyment of video ads increases purchase intent by 97% and brand association by 130%. Video is at it’s crest of communications power. It is the wave of future communications—time to ride.

Written by:

Mark wrote his first direct-mail fundraising letter in 1981 for the University of Iowa Center for Advancement. The effort raised a few million dollars in undiscovered wills and legacy gifts. From that day forward Mark discovered a love of the big idea that moves the needle.

After 12 years at KWWL, Mark became a business owner as a co-founder of ME&V — rebranded as AMPERAGE in 2015. After 25 years of leading creative teams in video production, graphic design, PR, writing and web development, Mark transitioned out of ownership in 2021. Today he serves in an employee role as special projects consultant.

He is creatively ambidextrous — son of an artist and engineer — and famous for distilling complex ideas down to a few words and a few visuals. Mark is a writer. When he found that many nonprofits struggled with complex branding puzzles, he wrote the book, “NonProfit-NonMarketing .” He also wrote a novel called “Reenactment.”

Mark is an active blogger OneMinuteMarketer® with nearly 1,000 readers each week on LinkedIn, Facebook, Twitter. One of his most popular YouTube videos is on “How to Look Good on Zoom.”

One of Mark’s fondest business memories was being named to INC 500 two times and attending the INC 500 conference with other winners. Mark is considered by some a Civil War expert (and that explains his novel). Mark also served as an adjunct professor in the business and in the communications departments at Wartburg College.

Mark is a graduate of the University of Iowa and is currently vice president of the University of Iowa Journalism and Mass Communications Advisory Board.

Mark is married to state Sen. Liz Mathis, and the two love to travel, even when it means being trapped by a volcano in the Czech Republic for three weeks.