Just when you thought you had mobile search down, there is a new voice in the marketing game. It’s called voice search.
According to comScore, voice search will account for half of all searches by the year 2020. More than 20% of all Google searches are now conducted via voice query. Google’s research shows that 45% of teens want the ability to order pizza via voice search (which is not possible as of yet).
It might surprise you to learn that you use different words when you do a voice search than you do when you write out a keyword or a long-tail keyword string. So you must optimize for voice and written searches.
According to Social Media Today, here are 3 ways to optimize for voice search:
- Prominence—This is how well-known your business or organization is in terms of reviews and star ratings
- Distance—More than 40% of voice searches are looking for directions, so make sure citation info is synched across all directories
- Relevance—You have to match what people are saying in their long-tail search queries. You must make sure your website writing is truly relevant to searches
Your language must be more conversational in tone (“find me a pizza restaurant nearby”). The language will need to look and sound natural on your website. So, how does that sound?