I’m an Instagram fan. You don’t have to be an active uploader of images to enjoy this social media app. When you have extra time, this is a wonderful way to fill it with something that will cause you to smile, laugh, cry or be inspired. I follow NASA and the International Space Station. I follow NatGeo and my daughter. It connects you and amazes you throughout the day.
Instagram is a great app, but it’s also becoming an even better advertising vehicle with a high engagement rate. Instagram recently topped 500 million users.
Even more impressive is that Forrester reported that Instagram is the “king of engagement.” Its user interaction with brand fans and followers is at 4.21%. Facebook is only 0.7%.
For organizations, it is great way to communicate quickly with audiences as well. Nonprofits can ask all board members to sign on and send photos or video clips of organization events and special occasions. It’s a great way for a family group to keep up with the day’s activities without sorting through a long Facebook feed.
I don’t believe Instagram will replace Twitter for news and breaking news, but it does have all the entertainment value, low cost of entry and ease of use that should keep it growing as a social medium. And if that is not enough, it is owned by Facebook.
If you are not an Instagram user, try downloading the app and following NASA and NATGEO. And prepare to consider the stars and our own planet in a deep and meaningful way.