How Do You Reach Teens?
Reaching teens seems to be a problem for everyone from parents to teachers. But if you really want to reach teens, try making a YouTube video.
More than 90% of all US teens said they use YouTube. And even 60 Minutes has done a story on YouTube and Vine social media stars. These stars have a much larger influence on purchase intent among teens that TV or movie stars.
The top sites are:
- YouTube (91%)
- Gmail (75%)
- Snapchat (66%)
- Instagram (65%)
- Facebook (61%)
So if you are trying to reach out to this audience with a mobile ad, teens and millennials say the elements that would make the “perfect” mobile ad are:
- Can be saved and accessed later
- Delivered by a trusted source with a safety seal of approval
- Includes a coupon or offer sent to the user’s mobile wallet
- Customized based on products they want to buy
This is according to research by Verve Mobile. Teens want to share, access and view ad content later. Even more than the content of the ad, it is the technology surrounding the ad that is most important to teens and millennials.
Mark Mathis
Mark wrote his first direct-mail fundraising letter in 1981 for the University of Iowa Center for Advancement. The effort raised a few million dollars in undiscovered wills and legacy gifts. From that day forward Mark discovered a love of the big idea that moves the needle. After 12 years at KWWL, Mark became a business owner as a co-founder of ME&V — rebranded as AMPERAGE in 2015. After 25 years of leading creative teams in video production, graphic design, PR, writing and web development, Mark transitioned out of ownership in 2021. Today he serves in an employee role as special projects consultant. He is creatively ambidextrous — son of an artist and engineer — and famous for distilling complex ideas down to a few words and a few visuals. Mark is a writer. When he found that many nonprofits struggled with complex branding puzzles, he wrote the book, “NonProfit-NonMarketing .” He also wrote a novel called “Reenactment.” Mark is an active blogger OneMinuteMarketer® with nearly 1,000 readers each week on LinkedIn, Facebook, Twitter. One of his most popular YouTube videos is on “How to Look Good on Zoom.” One of Mark’s fondest business memories was being named to INC 500 two times and attending the INC 500 conference with other winners. Mark is considered by some a Civil War expert (and that explains his novel). Mark also served as an adjunct professor in the business and in the communications departments at Wartburg College. Mark is a graduate of the University of Iowa and is currently vice president of the University of Iowa Journalism and Mass Communications Advisory Board. Mark is married to state Sen. Liz Mathis, and the two love to travel, even when it means being trapped by a volcano in the Czech Republic for three weeks.
