We’ve all heard about fake news. It is getting harder and harder to tell what is real news and what is fake. Pew Research Center has found some surprising news about where people get their “news,” fake or otherwise.
What is news is subjective: One person’s news is another’s fake news. What it is surprising is that more than 60% of Americans get news from social media. In other words, many are still getting news from traditional sources, but a majority of US adults are getting news from social media.
Most people get news on just one site, only 26% get news on 2 sites and 10% get news on 3 sites or more. The research also shows that 20% of social media news users also get news nightly via network news television shows. Some 30% turn to local TV news. Facebook makes up the largest audience universe, and nearly 40% of Facebook users access local TV news, 25% check cable news, 23% watch network nightly news, 23% listen to news on the radio and 15% check print newspapers. More than 60% say they get news on Facebook.
What can we learn? It’s simple – from a public relations perspective, you now have access to a medium—social media—that many look to for news coverage. The best sources for news placement are Reddit, Facebook and Twitter. From a news reader perspective, watch out for fake news. Facebook says it will try to review news, but it is an aggregator, not an editor.