How to Build Loyalty with Your Website
According to Marketing Charts, people in the US only visit about 2 websites per day. So, assembling loyalty-building techniques on your site is paramount to your site’s success.
Traditional and Digital Media: The Collaborative Campaign
By Denise Hesser, Director of Media, and Margaret M. Whitson, Senior Digital Media Strategist The differences between traditional and digital marketing are simple: one focuses on m
Email Marketing: Email Fatigue is Real
When is too much of a good thing too much? It is more a perception than reality, but the email fatigue is real. The No. 1 reason people say they unsubscribe from email lists is, â
Google’s Fight Against Bad Ads
Google is fighting bad ads. In a report ” How we fought bad ads, sites and scammers in 2016,” Google takes credit in a proof-of-performance white paper for keeping the
Get Ready for Longer Facebook Videos
You are going to see more long videos in your Facebook news feed, according to Business Insider. Facebook is re-prioritizing longer videos in its News Feed algorithms. The longer v
How Long Should You Make Your Digital Video Ad?
We all know that video is the king of the content world. The hard part is knowing what will entice and resonate with viewers. Now that you can use virtually any length, it can be h
Advertising Grew in 2016, But Not for All Media
In 2016, the advertising market grew at nearly 7% over 2015. But that rising tide did not raise all boats. Last year television, out-of-home and digital saw year-over-year increa
Keep Your Talent Real
In recent research by Barkley and Futurecast (January 2017), it was found that a majority of people prefer to keep it real in advertising. The “real” means real people.
Rachael Holland Joins AMPERAGE Marketing & Fundraising’s Client Service Team
CEDAR RAPIDS, Iowa—Rachael Holland joined Amperage Marketing & Fundraising’s client service team as an account executive. Holland focuses on marketing and communication str
Maximize Your ROI: The Lesson All Marketers Can Learn from Super Bowl Advertisers
The Super Bowl is over – talk about stating the obvious, right? The Patriots rallied to beat the Falcons, Tom Brady won MVP and Lady Gaga soared to new heights […]
