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  • About Us
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    • Blog & News
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  • Our Services
    • Brand Development
    • Content Solutions
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    • Media Planning & Buying
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logo main logo darklogo light
  • About Us
    • Our Team
    • Blog & News
    • Podcasts
  • Our Work
  • Our Services
    • Brand Development
    • Content Solutions
    • Graphic Design
    • Fundraising
    • Media Planning & Buying
    • Planning & Marketing
    • Public Relations
    • Marketing Research
    • Organic SEO
    • Website Design & Development
    • Video Production
  • Industries
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March 2017

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One-Minute Marketer

How to Build Loyalty with Your Website

According to Marketing Charts, people in the US only visit about 2 websites per day. So, assembling loyalty-building techniques on your site is paramount to your site’s success.

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By Mark Mathis
March 30, 2017
Traditional and Digital Media: The Collaborative Campaign
Planning & Marketing

Traditional and Digital Media: The Collaborative Campaign

By Denise Hesser, Director of Media, and Margaret M. Whitson, Senior Digital Media Strategist The differences between traditional and digital marketing are simple: one focuses on m

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By Mark Mathis
March 29, 2017
One-Minute Marketer

Email Marketing: Email Fatigue is Real

When is too much of a good thing too much? It is more a perception than reality, but the email fatigue is real. The No. 1 reason people say they unsubscribe from email lists is, â

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By Mark Mathis
March 27, 2017
One-Minute Marketer

Google’s Fight Against Bad Ads

Google is fighting bad ads. In a report ” How we fought bad ads, sites and scammers in 2016,” Google takes credit in a proof-of-performance white paper for keeping the

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By Mark Mathis
March 23, 2017
One-Minute Marketer

Get Ready for Longer Facebook Videos

You are going to see more long videos in your Facebook news feed, according to Business Insider. Facebook is re-prioritizing longer videos in its News Feed algorithms. The longer v

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By Mark Mathis
March 20, 2017
One-Minute Marketer

How Long Should You Make Your Digital Video Ad?

We all know that video is the king of the content world. The hard part is knowing what will entice and resonate with viewers. Now that you can use virtually any length, it can be h

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By Mark Mathis
March 16, 2017
One-Minute Marketer

Advertising Grew in 2016, But Not for All Media

In 2016, the advertising market grew at nearly 7% over 2015. But that rising tide did not raise all boats. Last year television, out-of-home and digital saw year-over-year increa

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By Mark Mathis
March 13, 2017
One-Minute Marketer

Keep Your Talent Real

In recent research by Barkley and Futurecast (January 2017), it was found that a majority of people prefer to keep it real in advertising. The “real” means real people.

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By Mark Mathis
March 9, 2017
News

Rachael Holland Joins AMPERAGE Marketing & Fundraising’s Client Service Team

CEDAR RAPIDS, Iowa—Rachael Holland joined Amperage Marketing & Fundraising’s client service team as an account executive. Holland focuses on marketing and communication str

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By AMPERAGE
March 8, 2017
Planning & Marketing

Maximize Your ROI: The Lesson All Marketers Can Learn from Super Bowl Advertisers

The Super Bowl is over – talk about stating the obvious, right? The Patriots rallied to beat the Falcons, Tom Brady won MVP and Lady Gaga soared to new heights […]

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By Mark Mathis
March 7, 2017

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