AMPERAGE Marketing & Fundraising

One-Minute MarketerHow to Build Loyalty with Your Website

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How to Build Loyalty with Your Website

According to Marketing Charts, people in the US only visit about 2 websites per day. So, assembling loyalty-building techniques on your site is paramount to your site’s success.Web design concept. Vector

A new study by Clutch and Brave UX found that there were key reasons for why websites found a positive loyalty factor. The first will not surprise you: The No. 1 factor that provides stickiness to a website is that the viewer finds the website’s content/services/goods valuable (94%). Yes, people have to like the information on your site. But the second-most important factor (which was only 1 point behind valuable) might surprise you; it is that the “website is easy to use (93%).”

The other factors include:

  • No better alternative for the function it serves (83%)
  • I appreciate the website’s mission or vision (73%)
  • The website is beautiful or attractive (66%)
  • More of my friends/family/peers use it (64%)
  • It is important for my job (58%)

Some of the fundamentals around marketing are true for website stickiness; user experience, social proof (friends and family use the site) and relevancy to the target audience are just as important for the website as all other levels of marketing. But what is surprising is that a website’s mission and vision are also important. So let your mission show.

Written by:

Mark wrote his first direct-mail fundraising letter in 1981 for the University of Iowa Center for Advancement. The effort raised a few million dollars in undiscovered wills and legacy gifts. From that day forward Mark discovered a love of the big idea that moves the needle. After 12 years at KWWL, Mark became a business owner as a co-founder of ME&V — rebranded as AMPERAGE in 2015. After 25 years of leading creative teams in video production, graphic design, PR, writing and web development, Mark transitioned out of ownership in 2021. Today he serves in an employee role as special projects consultant. He is creatively ambidextrous — son of an artist and engineer — and famous for distilling complex ideas down to a few words and a few visuals. Mark is a writer. When he found that many nonprofits struggled with complex branding puzzles, he wrote the book, “NonProfit-NonMarketing .” He also wrote a novel called “Reenactment.” Mark is an active blogger OneMinuteMarketer® with nearly 1,000 readers each week on LinkedIn, Facebook, Twitter. One of his most popular YouTube videos is on “How to Look Good on Zoom.” One of Mark’s fondest business memories was being named to INC 500 two times and attending the INC 500 conference with other winners. Mark is considered by some a Civil War expert (and that explains his novel). Mark also served as an adjunct professor in the business and in the communications departments at Wartburg College. Mark is a graduate of the University of Iowa and is currently vice president of the University of Iowa Journalism and Mass Communications Advisory Board. Mark is married to state Sen. Liz Mathis, and the two love to travel, even when it means being trapped by a volcano in the Czech Republic for three weeks.