Get Ready for Longer Facebook Videos
You are going to see more long videos in your Facebook news feed, according to Business Insider.
Facebook is re-prioritizing longer videos in its News Feed algorithms. The longer video content can include new “mid-roll” ads within the content. So, if Facebook shows a movie, there can be ads inside the movie. Facebook is also considering producing its own original, long-form shows for its mobile app’s video tab.
According to Facebook, it is doing this because it wants to make sure longer videos are not penalized as compared to viewership of short-form videos. Long videos have lower completion rates, but Facebook’s efforts will change how the shortened viewership effects rankings for longer video.
This change is part of a series of upgrades Facebook has made favoring live videos and posts shared by friends rather than publishers. You will not see immediate changes, but you will begin to see content curators making changes in video length. Who knows, Facebook could be the next Netflix.
Mark Mathis
Mark wrote his first direct-mail fundraising letter in 1981 for the University of Iowa Center for Advancement. The effort raised a few million dollars in undiscovered wills and legacy gifts. From that day forward Mark discovered a love of the big idea that moves the needle. After 12 years at KWWL, Mark became a business owner as a co-founder of ME&V — rebranded as AMPERAGE in 2015. After 25 years of leading creative teams in video production, graphic design, PR, writing and web development, Mark transitioned out of ownership in 2021. Today he serves in an employee role as special projects consultant. He is creatively ambidextrous — son of an artist and engineer — and famous for distilling complex ideas down to a few words and a few visuals. Mark is a writer. When he found that many nonprofits struggled with complex branding puzzles, he wrote the book, “NonProfit-NonMarketing .” He also wrote a novel called “Reenactment.” Mark is an active blogger OneMinuteMarketer® with nearly 1,000 readers each week on LinkedIn, Facebook, Twitter. One of his most popular YouTube videos is on “How to Look Good on Zoom.” One of Mark’s fondest business memories was being named to INC 500 two times and attending the INC 500 conference with other winners. Mark is considered by some a Civil War expert (and that explains his novel). Mark also served as an adjunct professor in the business and in the communications departments at Wartburg College. Mark is a graduate of the University of Iowa and is currently vice president of the University of Iowa Journalism and Mass Communications Advisory Board. Mark is married to state Sen. Liz Mathis, and the two love to travel, even when it means being trapped by a volcano in the Czech Republic for three weeks.
