Branding with LED Lighting
LED lights have opened up a new genre of organizational branding and marketing with lighting and signage. It’s now easy and affordable to color brand your building with lights. E
Would You Like a Wine with that Chair?
My favorite store in Des Moines, Iowa, is the West End Architectural Salvage Company and Coffee Shop. You can buy a 100-year old door and/or a latte. When my wife and I went shoppi
The New 80/20 Rule for Fundraising
If you work in fundraising, you have likely encountered the adage that 80 percent of your revenue comes from 20 percent of your donors. This is derived from the Pareto Principle, w
Web Design Tidbits From NN/g
The Nielsen Norman Group (NN/g), says it is involved with evidence-based user experience research, training and consulting. I believe it, because they produce some of the best cont
Sound is Moving with the Speed of Marketing
For years you could identify NBC by the three chimes. But in today’s Amazon Echo and in-store experience, sound is becoming even more important. AdWeek calls “sonic brandingâ
If You Don’t Like Diets, Change the Name and Brand
In the diet world, the words are changing. According to AdWeek, you may not be on a diet as much as you are on a lifestyle change. It may be that the internet has killed the before
A New Angle of Phone Photography
I had the pleasure of addressing the Iowa County Conservation Commission’s annual conference. My topic was on how to improve smartphone photographs. We all have a camera by our s
Are Likes Better than Sales for the Super Bowl Ads?
Many scoff at the price of Super Bowl ads, but it is a singular moment where you can separate yourself from other brands in your category. The ads, like the teams, have won the yea
Who is in The Super Bowl?
Sure there are a lot of great players and teams in the Super Bowl. And as much as I enjoy watching football, I really enjoy the halftime show and the ads in this game. The Super Bo
