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  • About Us
    • Our Team
    • Blog & News
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  • Our Services
    • Brand Development
    • Graphic Design
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    • Planning & Marketing
    • Public Relations
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    • Website Design & Development
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  • Industries
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logo main logo darklogo light
  • About Us
    • Our Team
    • Blog & News
    • Podcasts
  • Our Work
  • Our Services
    • Brand Development
    • Graphic Design
    • Fundraising
    • Media Planning & Buying
    • Planning & Marketing
    • Public Relations
    • Marketing Research
    • Organic SEO
    • Website Design & Development
    • Video Production
  • Industries
    • Healthcare
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February 2018

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One-Minute Marketer

Branding with LED Lighting

LED lights have opened up a new genre of organizational branding and marketing with lighting and signage. It’s now easy and affordable to color brand your building with lights. E

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By Mark Mathis
February 26, 2018
One-Minute Marketer

Would You Like a Wine with that Chair?

My favorite store in Des Moines, Iowa, is the West End Architectural Salvage Company and Coffee Shop. You can buy a 100-year old door and/or a latte. When my wife and I went shoppi

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By Mark Mathis
February 22, 2018
The New 80/20 Rule for Fundraising
Fundraising/News

The New 80/20 Rule for Fundraising

If you work in fundraising, you have likely encountered the adage that 80 percent of your revenue comes from 20 percent of your donors. This is derived from the Pareto […]

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By AMPERAGE
February 20, 2018
One-Minute Marketer

Web Design Tidbits From NN/g

The Nielsen Norman Group (NN/g), says it is involved with evidence-based user experience research, training and consulting. I believe it, because they produce some of the best cont

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By Mark Mathis
February 19, 2018
One-Minute Marketer

Sound is Moving with the Speed of Marketing

For years you could identify NBC by the three chimes. But in today’s Amazon Echo and in-store experience, sound is becoming even more important.  AdWeek calls “sonic brandingâ

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By Mark Mathis
February 14, 2018
One-Minute Marketer

If You Don’t Like Diets, Change the Name and Brand

In the diet world, the words are changing. According to AdWeek, you may not be on a diet as much as you are on a lifestyle change. It may be that the internet has killed the before

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By Mark Mathis
February 12, 2018
One-Minute Marketer

A New Angle of Phone Photography

I had the pleasure of addressing the Iowa County Conservation Commission’s annual conference. My topic was on how to improve smartphone photographs. We all have a camera by our s

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By Mark Mathis
February 8, 2018
One-Minute Marketer

Are Likes Better than Sales for the Super Bowl Ads?

Many scoff at the price of Super Bowl ads, but it is a singular moment where you can separate yourself from other brands in your category. The ads, like the teams, have won the yea

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By Mark Mathis
February 5, 2018
One-Minute Marketer

Who is in The Super Bowl?

Sure there are a lot of great players and teams in the Super Bowl. And as much as I enjoy watching football, I really enjoy the halftime show and the ads in this game. The Super Bo

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By Mark Mathis
February 1, 2018

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Cedar Falls, IA 50613

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Cedar Rapids, IA 52404

319.298.0242

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Wausau, WI 54403

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