You Will Not Read This Blog
Sorry for the clickbait headline. However, you will not read this blog if I published it over the next few weeks. After doing more than 9 years of blogging, I know the lowest reade
Pop-up and Pop-downs
We’re all amazed as Amazon ventures from online-only to brick-and-mortar stores. Even more surprising is that pop-up shops, the realm once dominated by flashing lighted T-shirts
9th Year Blogging Anniversary
This is my 9th year of blogging. You would think I would run out of things to say. But just wait … Here’s what’s coming for Year 10: Our digital team tells me that Facebook,
Google is Scoring Your Digital Ad
You may or may not know that Google is scoring your websites, landing pages and ads. I’ve written about Google’s Quality Scores and its importance to lower cost and higher enga
The New Belief-Driven Buyer
In a study by YouGov, nearly 60% of U.S. internet users believe it’s important for brands to have a point of view on societal issues. The New York PR firm Edelman calls consumers
It’s Time for Great Video Production
Video has expanded to a quarter of US digital ad spending. Of that, Facebook controls 25% of the total making Facebook the top social video ad platform. There are new platforms on
Marketing Extensions in the Digital Age
WebMD is the leading health authority in the US. More than 180 million unique visitors per month. It started in 1996 as Healthscape and has grown to 1,800 employees. But what is an
Charitable IRA Rollover Presents Opportunity in New Tax Legislation
Here we are already, the end of the year push. It seems like just yesterday the new tax legislation was passed and hardly a day went by without some prediction of the impact on the
Happy Thanksgiving
Thank you for reading my blog. Now pass the stuffing.
Giving Thanks for Retail
Thanksgiving is the lost holiday. Stuck between Halloween and Christmas, Thanksgiving just doesn’t stand a chance. It’s really just the official start to the holiday shopping s
