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logo main logo darklogo light
  • About Us
    • Our Team
    • Blog & News
    • Podcasts
  • Our Work
  • Our Services
    • Brand Development
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    • Planning & Marketing
    • Public Relations
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    • Organic SEO
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December 2018

Home2018

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One-Minute Marketer

You Will Not Read This Blog

Sorry for the clickbait headline. However, you will not read this blog if I published it over the next few weeks. After doing more than 9 years of blogging, I know the lowest reade

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By Mark Mathis
December 17, 2018
One-Minute Marketer

Pop-up and Pop-downs

We’re all amazed as Amazon ventures from online-only to brick-and-mortar stores. Even more surprising is that pop-up shops, the realm once dominated by flashing lighted T-shirts

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By Mark Mathis
December 13, 2018
One-Minute Marketer

9th Year Blogging Anniversary

This is my 9th year of blogging. You would think I would run out of things to say. But just wait … Here’s what’s coming for Year 10: Our digital team tells me that Facebook,

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By Mark Mathis
December 10, 2018
One-Minute Marketer

Google is Scoring Your Digital Ad

You may or may not know that Google is scoring your websites, landing pages and ads. I’ve written about Google’s Quality Scores and its importance to lower cost and higher enga

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By Mark Mathis
December 6, 2018
One-Minute Marketer

The New Belief-Driven Buyer

In a study by YouGov, nearly 60% of U.S. internet users believe it’s important for brands to have a point of view on societal issues. The New York PR firm Edelman calls consumers

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By Mark Mathis
December 3, 2018
One-Minute Marketer

It’s Time for Great Video Production

Video has expanded to a quarter of US digital ad spending. Of that, Facebook controls 25% of the total making Facebook the top social video ad platform. There are new platforms on

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By Mark Mathis
November 29, 2018
One-Minute Marketer

Marketing Extensions in the Digital Age

WebMD is the leading health authority in the US. More than 180 million unique visitors per month. It started in 1996 as Healthscape and has grown to 1,800 employees. But what is an

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By Mark Mathis
November 26, 2018
Fundraising/News

Charitable IRA Rollover Presents Opportunity in New Tax Legislation

Here we are already, the end of the year push. It seems like just yesterday the new tax legislation was passed and hardly a day went by without some prediction […]

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By AMPERAGE
November 20, 2018
One-Minute Marketer

Happy Thanksgiving

Thank you for reading my blog. Now pass the stuffing. 

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By Mark Mathis
November 19, 2018
One-Minute Marketer

Giving Thanks for Retail

Thanksgiving is the lost holiday. Stuck between Halloween and Christmas, Thanksgiving just doesn’t stand a chance. It’s really just the official start to the holiday shopping s

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By Mark Mathis
November 15, 2018

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