Google is Scoring Your Digital Ad
You may or may not know that Google is scoring your websites, landing pages and ads. I’ve written about Google’s Quality Scores and its importance to lower cost and higher engagement. Now there is a new score available for all to see.
In Google Ads (formerly known as AdWords), there is a new tool that scores your ad campaign’s optimization. It grades your ads on a percentage score from 1 to 100. The feature says it is in BETA, but it is now available to most users.
The score is calculated by bid strategy, keywords, targeting and a list of other issues and “trends in the ads ecosystem.” Google then offers recommendations so you can achieve your campaign’s highest score. You can accept Google’s recommendation and apply the recommendation to your buy. However, not all Google recommendations will completely optimize your buy and ads. One recommendation that might be shown is “Increase your budget.” Every media outlet would like to offer that recommendation.
The optimization score represents Google’s evaluation of your buy. Google is doing this because it wants your ads to perform at their full potential. This is just one more measure to help enhance your ads in the Google universe.