Google is Scoring Your Digital Ad
You may or may not know that Google is scoring your websites, landing pages and ads. I’ve written about Google’s Quality Scores and its importance to lower cost and higher engagement. Now there is a new score available for all to see. 
In Google Ads (formerly known as AdWords), there is a new tool that scores your ad campaign’s optimization. It grades your ads on a percentage score from 1 to 100. The feature says it is in BETA, but it is now available to most users.
The score is calculated by bid strategy, keywords, targeting and a list of other issues and “trends in the ads ecosystem.” Google then offers recommendations so you can achieve your campaign’s highest score. You can accept Google’s recommendation and apply the recommendation to your buy. However, not all Google recommendations will completely optimize your buy and ads. One recommendation that might be shown is “Increase your budget.” Every media outlet would like to offer that recommendation.
The optimization score represents Google’s evaluation of your buy. Google is doing this because it wants your ads to perform at their full potential. This is just one more measure to help enhance your ads in the Google universe.
Mark Mathis
Mark wrote his first direct-mail fundraising letter in 1981 for the University of Iowa Center for Advancement. The effort raised a few million dollars in undiscovered wills and legacy gifts. From that day forward Mark discovered a love of the big idea that moves the needle. After 12 years at KWWL, Mark became a business owner as a co-founder of ME&V — rebranded as AMPERAGE in 2015. After 25 years of leading creative teams in video production, graphic design, PR, writing and web development, Mark transitioned out of ownership in 2021. Today he serves in an employee role as special projects consultant. He is creatively ambidextrous — son of an artist and engineer — and famous for distilling complex ideas down to a few words and a few visuals. Mark is a writer. When he found that many nonprofits struggled with complex branding puzzles, he wrote the book, “NonProfit-NonMarketing .” He also wrote a novel called “Reenactment.” Mark is an active blogger OneMinuteMarketer® with nearly 1,000 readers each week on LinkedIn, Facebook, Twitter. One of his most popular YouTube videos is on “How to Look Good on Zoom.” One of Mark’s fondest business memories was being named to INC 500 two times and attending the INC 500 conference with other winners. Mark is considered by some a Civil War expert (and that explains his novel). Mark also served as an adjunct professor in the business and in the communications departments at Wartburg College. Mark is a graduate of the University of Iowa and is currently vice president of the University of Iowa Journalism and Mass Communications Advisory Board. Mark is married to state Sen. Liz Mathis, and the two love to travel, even when it means being trapped by a volcano in the Czech Republic for three weeks.
