9th Year Blogging Anniversary
This is my 9th year of blogging. You would think I would run out of things to say. But just wait …
Here’s what’s coming for Year 10:
- Our digital team tells me that Facebook, Google and other new media are making weekly changes in how we utilize the media.
- Video digital displays are getting lighter and more flexible. Soon you can wrap a post with a video screen.
- Miniaturization of video equipment, video displays are disrupting the industry.
- Digital billboards have not been optimized. Billboard companies still treat them like poster boards.
- TV shows are going to be everywhere and produced by everyone. Netflix buying a production house is just the start.
- Clutter is growing.
- Storytelling is changing.
- Independent manufacturing sales reps are disappearing.
- Autonomous cars.
- Digital stars like WebMD publish traditional magazines.
- Nonprofits changing to digital orientation.
Yes, there is plenty enough for another year. Stay tuned.
Mark Mathis
Mark wrote his first direct-mail fundraising letter in 1981 for the University of Iowa Center for Advancement. The effort raised a few million dollars in undiscovered wills and legacy gifts. From that day forward Mark discovered a love of the big idea that moves the needle. After 12 years at KWWL, Mark became a business owner as a co-founder of ME&V — rebranded as AMPERAGE in 2015. After 25 years of leading creative teams in video production, graphic design, PR, writing and web development, Mark transitioned out of ownership in 2021. Today he serves in an employee role as special projects consultant. He is creatively ambidextrous — son of an artist and engineer — and famous for distilling complex ideas down to a few words and a few visuals. Mark is a writer. When he found that many nonprofits struggled with complex branding puzzles, he wrote the book, “NonProfit-NonMarketing .” He also wrote a novel called “Reenactment.” Mark is an active blogger OneMinuteMarketer® with nearly 1,000 readers each week on LinkedIn, Facebook, Twitter. One of his most popular YouTube videos is on “How to Look Good on Zoom.” One of Mark’s fondest business memories was being named to INC 500 two times and attending the INC 500 conference with other winners. Mark is considered by some a Civil War expert (and that explains his novel). Mark also served as an adjunct professor in the business and in the communications departments at Wartburg College. Mark is a graduate of the University of Iowa and is currently vice president of the University of Iowa Journalism and Mass Communications Advisory Board. Mark is married to state Sen. Liz Mathis, and the two love to travel, even when it means being trapped by a volcano in the Czech Republic for three weeks.
