Marketing Extensions in the Digital Age
WebMD is the leading health authority in the US. More than 180 million unique visitors per month. It started in 1996 as Healthscape and has grown to 1,800 employees.
But what is an online behemoth to do to grow and extend its reach. For many, it is start a print magazine. Here are the top magazines in the country. It’s not surprising that the top magazines are from AARP, an organization and not a traditional publisher.
- AARP Bulletin
- AARP Magazine
- Better Homes And Gardens
- Game Informer Magazine
- Good Housekeeping
Organizations and companies are experimenting with publishing magazines, instead of newsletters. Printing costs have come down and newsletters are too internally focused to accomplish marketing goals. By controlling distribution and targeting geographic even digital disruptors are publishing traditional magazines: WebMD, AirBnB and Uber are just three experimenting with the medium.
While magazines provide a nice tangible expression, I’m looking for the TV shows to begin–I’d tune into the The Google Show every week.