Let Me Be the First …
Let me be the first to wish you a warm and wonderful Halloween. More than $9 billion spent — $2.5 billion of that on candy.
The New Currency of Marketing
Marketing today is different. Reviews are just as important as advertising. Advertising needs to be more authentic and look less like advertising. Real photos are replacing stock i
Google Is Not Waiting for Us to Adopt Best Practices
Google and other digital players are not waiting on people to catch up to best practices — because, people being people, they don’t seem to want to adopt what works or new data
When Your Tagline Is Move the Needle
When we declared that our branding line was “Move the Needle,” it started an agencywide effort to make sure we were measuring all that we could. For many marketing endeavors, i
Time to Send Out Your Halloween Greeting Cards
Americans will spend more than $9 billion on Halloween this year, and nearly 70% of the U.S. will celebrate or participate in Halloween activities. Despite all the interest and a p
How Do You Nurture a Lead Once You Have One?
When you go fishing, people like to talk about the lures/bait, the casting and the location. Little time is spent on how to land a fish. I think of all the fish I’ve lost because
What Is a Sea of Sameness?
I’m not sure where I first heard the phrase “sea of sameness,” but it is now one of my favorite sayings. I love the alliteration, of course. Yet the underlying meaning is so
Is it Harder to Get Noticed on the Web?
Does it seem like it is just getting harder and harder to see traction on your website? Get in line. The communications world is more cluttered no matter the medium. Each website i
What Can We Learn from Bathroom Marketing?
“Hey, how come that guy didn’t have to wash his hands?” That is what my son said — circa 5-6 years old — to a very large, tough-looking gentlemen as he left the public ba
