Is it Harder to Get Noticed on the Web?
Does it seem like it is just getting harder and harder to see traction on your website? Get in line. The communications world is more cluttered no matter the medium.
Each website is really just another channel to watch. Although each is a micro channel of information, it is still a channel of content nonetheless. Finding audience and delivering a cogent message is becoming more and more specialized. In spite of how easy Google makes it sound, getting your digital ads seen requires more and more money and expertise.
We did our first website during the late ’90s. There were only about 3 million websites. Today, there are more than 1.7 billion.
And you thought the TV satellite universe of 200+ channels was daunting.
Marketing today is more complicated. Strategy and measurement will lead the way. That’s why we adopted the branding line of “Move the needle.” Because in a sea of sameness, the best way to stand out is with results.
Mark Mathis
Mark wrote his first direct-mail fundraising letter in 1981 for the University of Iowa Center for Advancement. The effort raised a few million dollars in undiscovered wills and legacy gifts. From that day forward Mark discovered a love of the big idea that moves the needle. After 12 years at KWWL, Mark became a business owner as a co-founder of ME&V — rebranded as AMPERAGE in 2015. After 25 years of leading creative teams in video production, graphic design, PR, writing and web development, Mark transitioned out of ownership in 2021. Today he serves in an employee role as special projects consultant. He is creatively ambidextrous — son of an artist and engineer — and famous for distilling complex ideas down to a few words and a few visuals. Mark is a writer. When he found that many nonprofits struggled with complex branding puzzles, he wrote the book, “NonProfit-NonMarketing .” He also wrote a novel called “Reenactment.” Mark is an active blogger OneMinuteMarketer® with nearly 1,000 readers each week on LinkedIn, Facebook, Twitter. One of his most popular YouTube videos is on “How to Look Good on Zoom.” One of Mark’s fondest business memories was being named to INC 500 two times and attending the INC 500 conference with other winners. Mark is considered by some a Civil War expert (and that explains his novel). Mark also served as an adjunct professor in the business and in the communications departments at Wartburg College. Mark is a graduate of the University of Iowa and is currently vice president of the University of Iowa Journalism and Mass Communications Advisory Board. Mark is married to state Sen. Liz Mathis, and the two love to travel, even when it means being trapped by a volcano in the Czech Republic for three weeks.
