The Last Blog of 2019
When I pull my analytics, I can see that holidays and holiday weeks have the lowest (to no) readership. The numbers go from around 1,000 readers per blog to a blip or hashtag. So I
It’s National Salesperson Day
When I was in college, I bought a book that changed my life. It was called “Confessions of an Advertising Man” by David Ogilvy. It was $1.95. I believe I bought it in 1978, and
Year of the Robot
One of my predictions for 2020 is that this will be the year of the robot. I’m not thinking about the takeover of humans, but I don’t think robots will become en vogue as a sta
It’s Budgeting Time. Don’t Forget Research.
For many of us, budget time runs October through January. Investing in marketing seems to be difficult for most organizations. Yet with digital it should be getting easier in some
User Experience Trends for 2020
Change and disruption are still on tap for marketers going into 2020. If you were looking for some breathing room, go talk to your Alexa for help. In a recent UserZoom report, user
