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One-Minute MarketerUser Experience Trends for 2020

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User Experience Trends for 2020

Change and disruption are still on tap for marketers going into 2020. If you were looking for some breathing room, go talk to your Alexa for help.

user experience in next 5 years

In a recent UserZoom report, user experience efforts are providing real value to enterprise organizations. There was a nearly 10% increase over last year’s report about the value of UX as a competitive difference.

You can see the listing of user experience value going forward, but what struck me in the data is that 34% of enterprise organizations conduct regular UX research. Some are collecting this data on a weekly basis. The majority of the research was conducted on website and mobile app channels.

Voice activation, which has been reported on extensively in this blog, moved to the No. 2 position. Even though robotics are relatively low on the list, I still feel this has a huge marketing opportunity. People are ready to embrace a robotic future — from surgery to drink making.


Written by:

Mark wrote his first direct-mail fundraising letter in 1981 for the University of Iowa Center for Advancement. The effort raised a few million dollars in undiscovered wills and legacy gifts. From that day forward Mark discovered a love of the big idea that moves the needle. After 12 years at KWWL, Mark became a business owner as a co-founder of ME&V — rebranded as AMPERAGE in 2015. After 25 years of leading creative teams in video production, graphic design, PR, writing and web development, Mark transitioned out of ownership in 2021. Today he serves in an employee role as special projects consultant. He is creatively ambidextrous — son of an artist and engineer — and famous for distilling complex ideas down to a few words and a few visuals. Mark is a writer. When he found that many nonprofits struggled with complex branding puzzles, he wrote the book, “NonProfit-NonMarketing .” He also wrote a novel called “Reenactment.” Mark is an active blogger OneMinuteMarketer® with nearly 1,000 readers each week on LinkedIn, Facebook, Twitter. One of his most popular YouTube videos is on “How to Look Good on Zoom.” One of Mark’s fondest business memories was being named to INC 500 two times and attending the INC 500 conference with other winners. Mark is considered by some a Civil War expert (and that explains his novel). Mark also served as an adjunct professor in the business and in the communications departments at Wartburg College. Mark is a graduate of the University of Iowa and is currently vice president of the University of Iowa Journalism and Mass Communications Advisory Board. Mark is married to state Sen. Liz Mathis, and the two love to travel, even when it means being trapped by a volcano in the Czech Republic for three weeks.