Biggest Mistake of Iowa Caucuses
Many were lambasting the State of Iowa for being late with caucus results. In my opinion, being right is more important than hitting a news deadline (Rick Santorum would agree with me).
In my opinion, the biggest communications mistake of the night was not made by the Iowa Democratic Party, it was made by CNN and many other news outlets. The mistake had to do with color wheel and contrasting color design.
If you want to communicate color variations on a screen, you should select colors that provide a high contrast to the viewer. Contrasting colors in design help establish a visual hierarchy. They help organize information quickly. Contrasting colors also provide visual interest. This is even more important on a screen, especially one that is going to be displayed through a camera to your home TV screen.
If you want to be clear and communicate key differences, especially in a chart, contrasting colors is a basic, fundamental design principal all should embrace.
The Des Moines Register changed it’s color palette. I don’t know if they read my blog, but the they did make a change for the better.